Saudi Arabia
Al-Ittihad secures new shirt sponsors
Saudi Professional League football club Al-Ittihad has agreed shirt sponsorship deals with Japanese tyre and rubber company Bridgestone and home appliances manufacturer Unionaire.
Coca-Cola backs Saudi FA
Soft drinks giant Coca-Cola has entered into a partnership with the Saudi Arabian Football Federation.
Barcelona boosts Middle East presence with Fitness Time
Spanish Liga football club Barcelona has agreed a regional sponsorship deal with fitness centre chain Fitness Time in Saudi Arabia and the United Arab Emirates.
Qatar Airways adds Al-Ahli to football club partners
Qatar Airways has expanded its football sponsorship portfolio after entering into an agreement to become the main commercial partner of Saudi Professional League club Al-Ahli.
Real Madrid extends connection with Saudi Telecom
Spanish Liga football club Real Madrid has signed a five-year extension to its sponsorship deal, from 2013-14 to 2017-18, with Saudi Telecom.
Barcelona seals Saudi bank deal
Saudi Arabian bank Samba Financial Group has signed up as a commercial partner of Spanish Liga football club Barcelona.