Around Peru’s World Cup 2018 away play-off match against New Zealand, national-team sponsor Cristal ‘hacked’ the opposition team’s shirt so the stadium in Wellington appeared full of away support.

Chilean brand LATAM Airlines has signed a new partnership with the Lima 2019 Pan American and Parapan Games

European IT company Atos has agreed a long-term deal with the Pan American Sports Organization (Panam Sports) which will see it back the next two editions of the Pan American Games

The Peruvian Football Federation (FPF) has entered into a partnership with Lima-based financial services company BBVA Continental.

Peruvian Primera Division football club Universitario has agreed a two-year shirt sponsorship deal with the Backus & Johnston brewery to promote its Cristal beer brand.