Middle East

Barcelona banks UAE partner

Spanish Liga football club Barcelona has agreed a three-year partnership with UAE-based financial institution United Arab Bank.

9 Sep 2013

Al Nasr retains Emirates NDB backing

UAE Pro League football club Al Nasr has signed a one-year extension to its partnership with Emirates NBD which will see the banking group continue as its main sponsor.

2 Sep 2013

Oman’s Ministry of Tourism teams up with Cowes Week 2013

The Oman Ministry of Tourism has agreed to become the official destination partner of the 2013 edition of the Cowes Week sailing regatta.

30 Jul 2013

Standard Chartered seals Bahrain Marathon Relay deal

Standard Chartered Bahrain has agreed to become one of the official sponsors of the 2013 Bahrain Marathon Relay, according to the Bahrain News Agency.

18 Jul 2013

P&G renews UAE Olympic partnership

Multinational consumer products manufacturer P&G has announced an extension of its partnership with the United Arab Emirates (UAE) National Olympic Committee for the second year of the UAE School Olympics programme.

9 Jul 2013

European Tour strikes newsworthy deal

UAE English-language newspaper 7DAYS has renewed its partnership as the official newspaper of golf’s World Tour Championship to take in the 2013 edition of the final event on the European Tour’s Race to Dubai.

2 Jul 2013

Emirates splashes out on major club shirt deals

The Emirates airline continued its big spending on football shirt sponsorships last month, signing off deals with Spanish Liga club Real Madrid, French Ligue 1 side Paris Saint-Germain, and US club New York Cosmos, with a combined value of around €60m ($80m) per season.

25 Jun 2013