Latin America

The Brazilian Football Confederation (CBF) has launched the country’s first domestic club league, with government-owned bank Caixa Econômica Federal coming on board as its main commercial partner.

International Olympic Committee Marketing Commission chairman Gerhard Heiberg has admitted that organisers for the 2016 Olympic Games in Rio de Janeiro are facing challenging conditions as they attempt to sell sponsorship packages for South America’s first Games.

The Brazilian Football Confederation (CBF) has agreed a new sponsorship deal with Samsung.

The Paraguayan Football Association (APF) has agreed a five-year extension to its partnership with Adidas.

The South American Football Confederation, Conmebol, secured an increase of at least 20 per cent in the value of the naming rights to its second-tier club competition, the Copa Sudamericana, in its deal last month with oil and gas company Total.

US financial services company Wells Fargo has bolstered its backing of North American football by sponsoring the Mexican national team’s annual tour of the United States through 2016.

Campeonato Brasileiro Série A football club Atlético Mineiro has agreed a new sponsorship deal with Italian telecommunications firm TIM.

The UFC and P&G campaign was developed to activate individual marketing campaigns for three of P&G’s brands in Brazil.

Brazilian brewery Nova Schin has reached a title sponsorship deal with the country’s stock car motorsport championship.

Oil and gas giant Total has agreed a two-year deal to become the new title sponsor of the Copa Sudamericana, South American football’s secondary club competition.

Sponsorship revenue for the 2013 Gold Cup football tournament reached around $12m (€9.2m), a 50-per-cent increase on the 2011 edition, despite being sponsored by fewer brands and falling short of its revenue target.

Panasonic has signed a four-year extension to its global partnership with Brazil and Barcelona football star Neymar, with the agreement set to place a heavy emphasis on the company’s sponsorship of the 2016 Olympic Games in Rio de Janeiro.

Brazilian football club Vasco da Gama has announced a sponsorship deal with car manufacturer Nissan.

Katapult Sports negotiated a one-year territory-specific contract between Unilever-owned deodorant brand Rexona and FC Barcelona, valid from 1st February 2012.

Mexican financial services company BBVA Bancomer has agreed a three-year deal to become title sponsor of the Liga MX, the top division of football in Mexico

The bid committee for Medellín’s tilt at the 2018 Youth Olympic Games has secured a sponsorship deal with Bancolombia – the largest commercial bank in Colombia.