Latin America
Mexican Football Federation signs Bitso as first cryptocurrency sponsor
The Mexican Football Federation has added to its sponsorship portfolio with the signing of cryptocurrency exchange Bitso
Bitso exchange signs São Paulo sleeve deal, Betnacional backs Recife clubs
Top-flight Brazilian club São Paulo FC has signed Latin American cryptocurrency platform Bitso to a three-year sponsorship agreement with kit branding rights.
BRB to name Brasília’s 2014 World Cup stadium, Santos and Botafogo renew deals
Brazilian bank BRB will take over the naming rights of the Mané Garricha Stadium in the country’s capital Brasília for three years, from 2022 to 2024.
Internacional latest in Brazil to launch fan token via Socios.com
Brazilian football club Internacional has become the latest in the country to sign a deal with blockchain provider Chiliz
Philco renews Santos back-of-shirt deal, Adidas secures Atlético Mineiro rights
Electronics and home appliances brand Philco has renewed its sponsorship contract with Brazilian football club Santos for two years, from 2022 to 2023
Fluminense signs sleeve sponsorship extension, Chiliz adds Palmeiras to portfolio
Brazilian football club Fluminense has renewed its sponsorship with fashion brand Zinzane.
Under the two-year extension, the company will continue as the club’s sleeve sponsor.
Santos steps into NFT space with Binance
Brazilian football club Santos has signed a two-year sponsorship and licensing agreement with digital asset broker Binance
Crypto.com named Copa Libertadores sponsor and NFT licensee
The South American Football Confederation (Conmebol) has signed up cryptocurrency platform Crypto.com as a sponsor of its Copa Libertadores club competition.
The deal makes Crypto
LaLiga signs RushBet deal in Colombia, Sevilla renews with Asian betting sponsor
Spanish football’s LaLiga has signed up gambling platform RushBet as a regional sponsor.
Stadium Food Delivery – Brahma & the Brazilian Football Confederation
When the Brazilian Série A returned after its 2020 pandemic shutdown, beer sponsor Brahma connected supporters to their teams through a nationwide online ordering and delivery initiative.
Nubank adds to Fifa’s South American supporter portfolio for Qatar 2022
Digital retail bank Nubank has been named as the second regional supporter in the South American market for the 2022 World Cup in Qatar
Bybit targets growth in Latin America from global AFA sponsorship
Cryptocurrency exchange Bybit has become the new global main sponsor of the Argentina national football teams in an initial two-year agreement
Bitci adds Sport Recife to Brazilian portfolio
Turkish blockchain company Bitci has signed as a sponsor of Brazilian club Sport Recife with branding rights to the bar at the bottom of the club’s shirt.
Match of Ages/El Clásico De La Historia – Grupo Modelo/Corona & Club América/C.D. Guadalajara
At the height of the pandemic in Mexico, with live sports shut down across the country, beer brand Corona created a ‘best of’ match between Mexico's biggest soccer rivals.
The Unseen Players – Banco Pichincha & LDU Quito
In early 2020, Ecuador’s Banco Pichincha leveraged its partnership with LDU Quito to raise awareness of gender inequality in football via a stunt 'match' with no players.
Semp TCL continues presence in Brazilian football with CBF renewal
Chinese-Brazilian home appliance joint venture Semp TCL has renewed its contract as a sponsor of the Brazilian Football Confederation (CBF) until December 2024.
UPL signs as first South America-focused regional supporter of 2022 World Cup
Sustainable agriculture company UPL Ltd has become a regional supporter of the 2022 Fifa World Cup in the South American market
Real Madrid adapts Codere deal to new gambling advertising regulations
Real Madrid has signed an extension to its sponsorship contract with Spanish gambling platform Codere