Kenya

Football Kenya Federation has announced a title sponsorship deal for the country’s Premier League with online betting firm BetKing Kenya in a five-year deal worth a total of KES1.2bn ($11.2m/€9.8m)

Online betting firm SportPesa has quit its Kenyan operations because of a change in Kenyan betting tax

African online sports betting company SportPesa says it will look into restarting its sports sponsorship deals in Kenya that were halted due to the loss of its betting licence in August, following an agreement…

Former Football Kenya Federation president Sam Nyamweya has appealed to the government to help fund the Kenyan Premier League, following the sudden withdrawal of title sponsors SportPesa, an African online…

The Kenyan government has signed on as the new title sponsor of the Kenya Open as the tournament prepares to make its debut on golf’s European Tour.

African online sports betting company SportPesa has renewed its title sponsorship of the Kenyan Premier League football competition and extended partnerships with competing clubs Gor Mahia and AFC Leopards.

Consumer goods company Bidco Africa has become a major sponsor of the Kenya Rugby Union's sevens teams.

Sportswear company Mafro Sports has agreed partnerships with the Football Kenya Federation and the Zambian Football Association.

African online sports betting company SportPesa has enhanced its partnership with the Kenya Rugby Union by becoming the shirt sponsor of the country’s national rugby sevens team.

English Premier League football club Hull City has signed a shirt sponsorship deal with African online sports betting firm SportPesa.

Online sports betting firm SportPesa has agreed a deal to become the headline partner of the Kenya Rugby Union.

The Kenya Rugby Union has entered into a partnership with Tatu City, an urban development project in Nairobi, in a bid to boost the country’s development in the 15-a-side format of the sport.

English Premier League football club Arsenal has entered into a partnership with online sports betting firm SportPesa.

Telecommunications company Safaricom has agreed to re-enter Kenyan rugby union as a sponsor of the Safari Sevens tournament.

Kenya Breweries Limited has agreed a three-year sponsorship deal with the Kenya Rugby Union which will promote its flagship Tusker Lager brand through association with the national team.
 

Kenyan telecommunications company Safaricom has agreed a two-year naming rights deal for the Moi International Sports Centre Kasarani, which is located in the Kenyan capital of Nairobi.