Indian Subcontinent
Expo 2020 Dubai upgrades to shirt sponsor at Mumbai City FC
Indian football club Mumbai City has expanded its deal with Expo 2020 Dubai to a global sponsorship contract
Athletics Federation of India signs three-year commercial deal with IOS agency
The Athletics Federation of India has agreed a three-year deal with the IOS Sports and Entertainment agency to seek out sponsors and commercial deals for the body on the back of its landmark success at…
Sri Lankan T20 WC cricket team deal to boost Astropay’s profile in Indian sub-continent
Online payments company AstroPay has signed on as a kit sponsor of the Sri Lankan cricket team at the upcoming International Cricket Council’s T20 World Cup in the United Arab Emirates and Oman.
Puma and Royal Challengers to release ‘athleisure’ range
Sportswear firm Puma and Indian Premier League cricket team Royal Challengers Bangalore are releasing a range of 'athleisure' clothes
NBA appoints Ranveer Singh as ambassador
The NBA has appointed Bollywood star Ranveer Singh as a brand ambassador in India
Hyperice adds Virat Kohli as latest investor
India cricket captain Virat Kohli has agreed a deal to become an investor and brand ambassador for athlete recovery technology brand Hyperice
Dream11, FanCode agree ICC sponsorship, streaming deals
Indian fantasy sports company Dream11 has become naming sponsor of all International Cricket Council 'pathway' tournament qualifying events in a deal running until April 2023
Odisha extends Indian hockey sponsorship to 2033
The Indian state of Odisha has agreed a deal to sponsor the men’s and women’s national hockey teams for an additional 10 years after its current deal ends in 2023.
India’s Rise Worldwide agency signs Kishan in talent push
Sports marketing company Rise Worldwide has signed up Indian international cricketer Ishan Kishan as the recently-rebranded group grows its catalogue of cricket stars
Marron Media to distribute Everest Premier League rights, agrees Imagen tie-up
Marron Media, the Australia-based sports media agency co-founded by former International Cricket Council media rights manager Lara Richards, has been appointed to distribute the international broadcast…
Baji to co-sponsor Bangladesh tour of Zimbabwe
Bangladeshi sports news and betting information website Baji has become the co-sponsor of the Ispahani Cricket Series 2021 between Bangladesh and Zimbabwe
Indian Olympic Association granted $1.35m by BCCI after dropping sponsor Li Ning
The Board of Control for Cricket in India has offered Rs10 crore ($1.35m/€1.1
Restart India – Lifebuoy & Royal Challengers Bangalore
As India began reopening from its first national lockdown in late October 2020, soap brand Lifebuoy leveraged its partnership with IPL team Royal Challengers Bangalore to promote habits like wearing a mask, social distancing and maintaining proper hand hygiene.
India ‘drops’ Chinese kit sponsor Li Ning for Tokyo 2020
The Indian Olympic Association has dropped Chinese sportswear maker Li Ning as its official kit partner after a public backlash in the country
Bangladesh and Sri Lanka cricket teams strike new sponsorship deals
The Bangladesh Cricket Board and Sri Lanka Cricket have both struck fresh sponsorship deals for their respective men’s national cricket teams.
W88 targets growth in cricket with Brian Lara deal
Asian betting and gambling firm W88 has agreed a multi-year endorsement deal with former West Indies cricket star Brian Lara
Dream11 GIPHY Channel – Dream 11 & the BCCI
Dream11's wide-ranging activation program for 2020, its first year as IPL title sponsor, included a GIPHY Channel strand that gave locked-down Indian cricket fans a library of social meme fuel.
Midea Home Challenge – Midea & Manchester City FC
With fans stuck at home during Covid-19 lockdowns of 2020, Midea ran a three-month social media engagement campaign that saw Man City players and legends encourage fans to take part in a series of at-home skills challenges.