Indian Subcontinent

Indian manufacturing giant Tata Steel has signed on as an associate sponsor of men’s hockey tournament the 2014 Champions Trophy, which takes place in the city of Bhubaneswar from December 6-14.

Indian Super League franchises North East United, Mumbai City and Atlético de Kolkata signed shirt sponsorship deals ahead of the start of the inaugural season of the football competition on Sunday.

The new Indian Super League franchise football competition has agreed deals with six sponsors and partners ahead of its inaugural season, which will begin on Sunday.

The forthcoming Indian Super League football competition has announced German sportswear giant Puma as its official match ball partner.

Kerala Blasters, the Indian Super League football franchise co-owned by cricket legend Sachin Tendulkar, has agreed a deal for conglomerate the Muthoot Pappachan Group to become its title sponsor.

Consistently low television ratings in India and a consequent lack of interest in advertising media are the main factors behind a crash in title sponsorship value for cricket’s Champions League T20 (CLT20).

Sportswear company CA Sports has been signed up as the new apparel partner of the Pakistan national cricket team.

FC Goa has announced Videocon D2H as its principal sponsor ahead of the inaugural edition of the Indian Super League football competition, while the team has also confirmed Indian cricket star Virat Kohli as a co-owner.

Indian telecommunications company Aircel has signed on as the principal sponsor of Indian Super League football franchise Atlético de Kolkata.

The Hockey India governing body has extended a partnership with sportswear manufacturer Shiv Naresh for three years, from 2015 to 2017.

The Indian subsidiary of Chinese smartphone brand Oppo has sealed title sponsorship rights for the upcoming edition of the Champions League T20 club cricket tournament.

The Indian Super League (ISL), a three-month franchise-based football tournament, is a joint enterprise between US-based sports and media group IMG, Indian-based conglomerate Reliance Industries and Indian media and entertainment company Star India.

The Indian Super League (ISL) signed a three-year title sponsorship agreement with motorcycle manufacturer Hero MotoCorp in July, but brands are waiting to the last minute to sign second-tier Associate Sponsor deals in order to secure the best price.

Consumer electronics company Micromax has secured the title sponsorship rights for international and domestic cricket that will take place in India over the next year.

The Board of Control for Cricket in India (BCCI) has invited title sponsorship bids for all home international games and major domestic tournaments in India during the 2014-15 season.

Indian business, real estate and entertainment conglomerate Wave Group will be the title sponsor for the inaugural edition of the World Kabaddi League.