Indian Subcontinent
Yonex steps up backing of Badminton Association of India
The Badminton Association of India has signed a lucrative extension to its partnership with Japanese sports equipment manufacturer Yonex.
Nokia returns for second innings with Kolkata Knight Riders
Mobile phone brand Nokia has returned as the main shirt sponsor of the Indian Premier League’s Kolkata Knight Riders, a position it occupied for seven years between 2008 and 2014.
Domino’s enters IPL with Royal Challengers Bangalore
Restaurant chain and pizza delivery company Domino’s has entered into a partnership with Indian Premier League Twenty20 cricket team Royal Challengers Bangalore.
Delhi Daredevils sign up kit sponsors
Indian Premier League Twenty20 cricket team the Delhi Daredevils has agreed sponsorship deals with consumer electronics company Acer and parcel service provider DTDC.
Sunrisers Hyderabad renews with main sponsor
Radio network 93.5 Red FM has renewed its sponsorship of Indian Premier League Twenty20 cricket team Sunrisers Hyderabad.
Samsung signs on as Mumbai Indians’ main sponsor
Indian Premier League Twenty20 cricket franchise the Mumbai Indians has agreed a deal for Korean consumer electronics company Samsung to become its new principal sponsor.
Royal Challengers Bangalore sign OTT platform as new main sponsor
Royal Challengers Bangalore has signed OTT entertainment platform Eros Now as its title sponsor for the 2018 season of the Indian Premier League (IPL) Twenty20 cricket competition.
RCB engages with female audience, Sunrisers Hyderabad extend with sponsor
Indian Premier League Twenty20 cricket outfit Royal Challengers Bangalore has agreed sponsorship deals with fashion brands Wrogn and Imara, while rival team Sunrisers Hyderabad has renewed its partnership with Kansai Nerolac Paints.
Nokia rekindles ties with IPL’s Knight Riders
Mobile phone manufacturer Nokia has agreed to become the principal sponsor of Indian Premier League Twenty20 cricket franchise the Kolkata Knight Riders.
Royal Challengers Bangalore sign HP as principal sponsor
Indian Premier League Twenty20 cricket team Royal Challengers Bangalore has agreed a shirt sponsorship deal with the Indian division of US technology company HP.
Force India signs halo sponsor
Formula One team Force India has signed a sponsorship deal with footwear brand Havaianas for the start of the motor-racing series’ 2018 season in Melbourne, Australia this weekend.
Tata Motors partners with Indian Premier League
Indian automotive company Tata Motors has agreed a deal for its Nexon brand to sponsor the Indian Premier League Twenty20 cricket tournament.
Royal Challengers Bangalore sign principal partner
Indian Premier League Twenty20 cricket franchise Royal Challengers Bangalore has named cement manufacturer Nuvoco Vistas as a principal partner.
Kings XI Punjab secures new shirt sponsor
Indian Premier League Twenty20 cricket team Kings XI Punjab has signed a shirt sponsorship deal with fabric care, home care and personal care brand Fena.
Mumbai Indians land new shirt sponsor
Indian Premier League Twenty20 cricket franchise the Mumbai Indians has signed a shirt sponsorship deal with online travel company Goibibo.
IPL signs double deal ahead of new season
Indian tyre manufacturer Ceat has renewed its sponsorship of the Indian Premier League, while the Twenty20 cricket competition has also signed a new partnership with e-commerce firm Paytm.
Prayag adds Nidahas Trophy to cricket portfolio
Indian bathroom fittings manufacturer Prayag has agreed a deal to sponsor the Nidahas Trophy, a Twenty20 cricket tournament that is currently being contested by the national teams of Sri Lanka, India and Bangladesh.
Daredevils unveil sponsors for new IPL season
Indian Premier League Twenty20 cricket team the Delhi Daredevils has announced a number of sponsorship deals ahead of the 2018 season.