Indian Subcontinent

Football

Running from March 2018 to May 2019, Drive for More leveraged Yokohama’s Chelsea shirt sponsorship to convert consumers at the point of sale.
Cricket

The Pakistan Cricket Board lost out on between $80m (€74m) and $90m in media-rights revenue during its last five-year rights cycle because it was unable to schedule home matches against India, according t…
Cricket

The Board of Control for Cricket in India and franchises in the Indian Premier League are meeting on Tuesday to explore the possibilities for completing the 2020 season, which is currently suspended until…
Cricket

Sports sponsorship spending in Indian grew by 19 per cent in 2019 to more than Rs9,000 crore ($1.2bn), according to sports marketing agency ESP Properties' annual report on the market
Cricket

Byju’s, an app which provides education services, has become the new principal sponsor of Indian Premier League cricket franchise Kolkata Knight Riders.
Cricket
Automobile Manufacturing

Nissan activated its rights around the 2017 ICC Champions Trophy through a social campaign in India that offered low-latency Twitter highlights of the key match action.
Cricket

Cricket's Pakistan Super League (PSL) has signed up Chinese telco Oppo as a sponsor ahead of its 2020 edition
Cricket

The Mumbai Indians have become the first Indian Premier League team to reach Rs100 crore ($14m) in sponsorship revenue, according to local newspaper the Economic Times
Cricket

Indian Premier League T20 cricket team the Mumbai Indians have agreed a sponsorship deal with Marriott Hotels. InsideSport
Football

Indian I-League team East Bengal is looking for sponsors to pay the appearance fee for Manchester United for a friendly that the English Premier League team has agreed to play later this year
Cricket

Indian Premier League team the Delhi Capitals have agreed a five-year sponsorship deal with beer brand Bira 91, according to local media. News website Insidesport
Cricket

The last team title sponsorship for the 2020 Indian Premier League season has been signed, with Royal Challengers Bangalore agreeing a deal with conglomerate Muthoot Pappachan Group, according to local…
Cricket
Mobile Phones

The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
Cricket

New Zealand cricket has agreed deals with Indian companies Kent RO, Ebix and Hero MotoCorp to sponsor India's tour of the country, which starts today
Cricket

Indian Premier League franchise Rajasthan Royals has signed global event EXPO 2020 Dubai as its main sponsor for the 2020 season
Cricket

Indian Premier League T20 cricket team Sunrisers Hyderabad have agreed a title sponsorship deal with JK Lakshmi Cement for the forthcoming season
Football

LaLiga, the Spanish football league, has agreed a five-year deal for Dream11 to be its official fantasy game in India, starting this season and running until the end of 2023-24
Cricket

LaLiga has signed its latest regional sponsor in Japan through a deal with commercial banking group Sony Bank