India
BCCI ‘extends shirt sponsor deal’ with Byju’s
The Board of Control for Cricket in India has extended its national team shirt sponsorship deal with Indian edtech company Byju's by a year, until end-March 2023, according to local media reports
Rajasthan Royals announces principal sponsorship deal with Happilo
Indian Premier League franchise Rajasthan Royals has announced a principal sponsorship agreement with dried snacks brand Happilo ahead of the latest edition of the T20 cricket tournament
IPL strikes ‘multi-year’ RuPay sponsorship; small crowds allowed at opening matches
The Board of Control for Cricket in India has announced a “multi-year” sponsorship agreement with payment services system RuPay ahead of the start of the 15th edition of the Indian Premier League later thi…
Delhi Capitals adds third principal sponsor with extended OctaFX deal
Indian Premier League franchise Delhi Capitals has announced an "extended" sponsorship agreement with forex broker OctaFX, which becomes one of three principal sponsors
Rise Worldwide to give Ultimate Kho Kho a ‘broadcast makeover’
Ultimate Kho Kho, which is aiming to become the first professional kho kho league in India, has signed a three-year agreement with Mumbai-based sports marketing agency Rise Worldwide
Gujarat Titans strike two-year Ather Energy principal sponsorship deal
Indian Premier League franchise Gujarat Titans has announced a two-year principal sponsorship agreement with Indian electric vehicle manufacturer Ather Energy
Lucknow Super Giants scores Gigabyte Technology sponsorship deal
Indian Premier League franchise Lucknow Super Giants has announced a sponsorship deal with Taiwanese computer hardware firm Gigabyte Technology and its subsidiary gaming technology brand Aorus
Sunrisers Hyderabad ink principal sponsorship deal with Cars24
Indian Premier League franchise Sunrisers Hyderabad has announced a principal sponsorship agreement with Indian second-hand cars trading platform Cars24
Arsenal scores regional partnership with Indian education firm Extramarks
Arsenal has announced a “multi-year” sponsorship deal with Indian education firm Extramarks.
Slice replaces Samsung as Mumbai Indians main shirt sponsor
Indian credit card challenger brand Slice has signed as the ‘Principal Sponsor’ of the Indian Premier League’s Mumbai Indians in a three-year deal, from 2022 to 2024.
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Tata lands Indian Premier League title sponsorship
Indian conglomerate Tata Group is to replace Chinese mobile phone manufacturer Vivo as the title sponsor of the Indian Premier League cricket competition.
The Times of India reports Tata will pay Rs6
Lucknow’s IPL team lands My11Circle as principal sponsor
Fantasy gaming company My11Circle has agreed a deal to sponsor a new Indian Premier League cricket franchise that will be based in the city of Lucknow
Fantasy gaming platform Howzat announced as Legends League Cricket title sponsor
Indian fantasy gaming platform Howzat has been announced as the title sponsor of the inaugural Legends League Cricket tournament
Indian platform FanCraze adds big hitters ahead of NFT launch
Indian non-fungible token (NFT) platform FanCraze has unveiled India white-ball captain Rohit Sharma and star bowler Jasprit Bumrah as brand ambassadors ahead of its launch
Pro Kabaddi League adds eight sponsors
India's Pro Kabaddi League has added eight sponsors ahead of its return from a two-year hiatus tomorrow (Wednesday)
BCCI ‘bans sponsorship deals with cryptocurrency exchanges’
Some Indian Premier League cricket teams are reported to be unhappy about an order from the Board of Control for Cricket in India barring them from agreeing sponsorship deals with cryptocurrency exchanges
IPL’s Super Kings sign TVS Eurogrip as shirt sponsor
The Chennai Super Kings Indian Premier League cricket franchise has agreed a deal for tyre brand TVS Eurogrip to become its principal sponsor for three years from 2022
Manchester City follows Chelsea in signing up DreamSetGo
English Premier League football club Manchester City has joined top of the table rival Chelsea in signing an agreement with Indian sports travel company DreamSetGo