India

Korean automotive manufacturer Hyundai has signed on as an official partner of the Board of Control for Cricket in India.

Video streaming platform Hotstar, which is owned by pay-television broadcaster Star India, has agreed a sponsorship deal for the 2016 World Twenty20, while the national team cricket tournament has also teamed up with Indian home shopping television channel HomeShop18.

US multinational food and beverage corporation PepsiCo has today (Thursday) confirmed it will resume its ties with the Board of Control for Cricket in India through a four-year sponsorship deal.

Alcoholic drinks producer Diageo has extended its sponsorship of Force India as part of a settlement deal with Vijay Mallya, the team principal and part-owner of the Formula One motor-racing team.

The International Cricket Council has built upon its partnership with MRF through signing a new four-year global partnership with the Indian tyre manufacturer.

Plans to rename the iconic Eden Gardens cricket ground in Kolkata, India have been placed in doubt after the Board of Control for Cricket in India opposed the proposals.

Pay-television broadcaster Star Sports has signed up as the title sponsor of India’s Premier Badminton League.

State-owned mining company Coal India Limited has been named title sponsor of the 2016 edition of the Hockey India League club competition.

State-owned energy provider NTPC has been unveiled as an official partner of the 2015 Hockey World League Final in Raipur, India.

Indian digital payments platform FreeCharge has agreed a deal with the Board of Control for Cricket in India to become a partner of the Indian Premier League Twenty20 cricket competition.

Hockey India, the body that governs the sport in the country, has named Coal India Limited and its subsidiary company South Eastern Coalfields as official partners of the upcoming men’s Hockey World League Final event, which begins next month.

The Board of Control for Cricket in India has formally confirmed Vivo as the new title sponsor of the Indian Premier League after the Chinese mobile telecommunications firm supplied a bank guarantee to the governing body.

Indian Super League football franchise Chennaiyin FC has agreed a partnership with Chinese consumer electronics and home appliances manufacturer Haier.

The Board of Control for Cricket in India has said Chinese mobile telecommunications firm Vivo Mobile will become the new title sponsor of Twenty20 competition the Indian Premier League, while US sportswear giant Nike has extended its contract as the official apparel partner of the Indian national team.

The Indian Premier League is set to have a new title sponsor next season with US multinational food and beverage corporation PepsiCo keen to end its current deal with the Twenty20 cricket competition, according to multiple reports.

Indian Super League football franchise Atlético de Kolkata has named Birla Tyres as its new principal sponsor.