India

Football

Chennaiyin FC has entered into a partnership with electronics firm Lloyd, while fellow Indian Super League football team Mumbai City has renewed its main sponsorship deal with real estate company Ace Group.

Football

English Premier League football club Manchester City has entered into a regional partnership with Ballr, an engagement technology company that specialises in fantasy sports.

Cricket

Janalakshmi Financial Services (Jana) has agreed a deal to become an associate sponsor of the Board of Control for Cricket in India.

Cricket

The Board of Control for Cricket in India has said e-commerce firm Paytm will serve as the title sponsor of this weekend’s Twenty20 cricket matches between India and the West Indies, which will be held in the United States.

Rugby Union

The Indian Rugby Football Union, the governing body of rugby union in the country, has agreed sponsorship deals with French financial services group Societe Generale, German sportswear manufacturer Puma and solar energy company Proinso.

Multi-sport

The Indian Olympic Association has agreed partnerships with Reliance Jio, the digital services arm of the Reliance Industries conglomerate, and global nutrition company Herbalife ahead of the 2016 summer Games in Rio de Janeiro, Brazil.

Multi-sport

Dairy products manufacturer Amul has agreed a sponsorship deal with the Indian Olympic Association ahead of the summer Olympic Games in Rio de Janeiro, Brazil.

Multi-sport

Financial services conglomerate Edelweiss Group has been named the principal partner of the Indian Olympic Association for this summer’s Olympic Games in Rio de Janeiro.

Cricket

Singapore-headquartered financial services company DBS Bank has signed up as an associate sponsor of Indian Premier League Twenty20 cricket franchise the Rising Pune Supergiants.

Cricket

Abu-Dhabi based airline Etihad Airways and its partner, India-based Jet Airways, have renewed their sponsorship deal with Indian Premier League Twenty20 cricket franchise the Mumbai Indians.

Cricket

Bicycle manufacturer Hero Cycles has been named a principal sponsor of Indian Premier League Twenty20 cricket franchise Royal Challengers Bangalore.

Cricket

Dairy products manufacturer Mother Dairy has agreed a deal to become the principal sponsor of Indian Premier League Twenty20 cricket franchise the Delhi Daredevils for the upcoming 2016 season.

Cricket

Newly-formed Indian Premier League Twenty20 cricket franchise the Rising Pune Supergiants has agreed a sponsorship deal with Mumbai-based denim company Spykar Lifestyles.

Cricket

The Rising Pune Supergiants Indian Premier League Twenty20 cricket franchise has unveiled a sponsorship deal with agricultural food producer Cargill Foods India.

Cricket

Tyre manufacturer TVS Tyres has entered into a partnership with newly-formed Indian Premier League franchise Gujarat Lions ahead of its debut season in the Twenty20 cricket competition.

Cricket

Italian fashion label Diesel has entered into a partnership with Indian Premier League Twenty20 cricket franchise the Mumbai Indians.

Cricket

Digital payment services company Oxigen has signed up as the main sponsor of Indian Premier League franchise Gujarat Lions for its debut season in the Twenty20 cricket competition.

Football

Nicotome chewing gum brand Nicotex’s ‘U Quit. I Quit’ campaign used its sponsorship of the Indian Super League (ISL), India's professional football club franchise league, to helped Indians in their efforts to stop smoking.