Hungary

French insurance firm Groupama has signed a long-term stadium naming rights deal with Hungarian Liga football team Ferencvaros.

Hungarian power company MVM Group has struck a deal to become the title sponsor of the 2014 European Handball Federation Final Four women’s club tournament.

Italian tyre manufacturer Pirelli has expanded its involvement in the Formula One motor racing championship by agreeing to become the title sponsor of this year’s Spanish and Hungarian grands prix.