Germany
Dortmund upgrades Stölting Service Group contract to include sponsorship rights
German football club Borussia Dortmund has expanded its association with cleaning and security specialist Stölting Service Group to include sponsorship rights for the first time.
Sparkassen-Finanzgruppe named sponsor of Munich’s European Championships
German financial services group Sparkassen-Finanzgruppe has been signed up as a sponsor of the 2022 European Championships in Munich
Cazoo makes first Bundesliga move with Freiburg shirt deal
Germany’s SC Freiburg has become the latest football club to sign up online automotive retailer Cazoo as its front-of-shirt sponsor.
Supponor’s latest virtual advertising solution approved for Bundesliga clubs
Virtual advertising firm Supponor has secured league-wide approval to supply its software-based virtual advertising solution to the German Football League (DFL)
BMW Group sponsors Munich-based European Championships
The BMW Group has signed as the official premium partner of the multi-sport European Championships, which runs this year from August 11-21 in Munich, Germany
Hamburg ‘secures uplift’ in HanseMerkur shirt sponsorship
Germany's Hamburger SV has expanded its sponsorship contract with HanseMerkur to make the Hamburg-based insurance company its new front-of-shirt sponsor
Union Berlin expands Wefox deal to include front-of-shirt position
German football club Union Berlin has expanded its sponsorship contract with digital insurance company Wefox to include front-of-shirt rights
Mizuno signs with Bochum as Jako extends at Stuttgart, buys shares
German Bundesliga clubs VfL Bochum and VfB Stuttgart have signed new and extended kit supplier deals with Mizuno and Jako, respectively
Lewandowski exits Huawei deal after reports on company’s support for Russia
Bayern Munich and Poland national team striker Robert Lewandowski has terminated his endorsement contract with Chinese technology company Huawei days after it was reported to have assisted Russian cyber-security…
Sportfive retains Hannover 96 commercial remit until 2027
The Sportfive agency will continue to sell sponsorship rights on behalf of the 2. Bundesliga’s Hannover 96 after agreeing terms on a five-year extension.
Vivawest steps in to support Schalke 04 after Gazprom exit
German 2. Bundesliga football club Schalke 04 has replaced Gazprom with the Vivawest housing company as its front-of shirt sponsor on a temporary basis
Borussia Dortmund extends Signal Iduna stadium naming rights deal
Borussia Dortmund has extended its stadium naming rights agreement with financial service provider Signal Iduna Group
Schalke terminates Gazprom deal
German 2
Schalke strips Gazprom branding from shirts, Uefa calls extraordinary meeting
German 2. Bundesliga club FC Schalke 04 has decided to remove the logo of its main sponsor Gazprom from the team’s shirtfronts in response to Russia’s invasion of Ukraine.
Sportfive to support Special Olympics World Games sponsorship sales
The Sportfive agency has been hired to develop the marketing strategy and support the sponsorship search for the Special Olympics World Games 2023 in Berlin and national governing body Special Olympics…
Sonepar extends and expands Borussia Mönchengladbach sleeve sponsorship
German Bundesliga club Borussia Mönchengladbach has signed an extension and expansion of its sleeve sponsorship agreement with French electrical wholesaler Sonepar.
Castore makes Bundesliga move with long-term Bayer Leverkusen deal
Castore has finalised a long-term kit supply sponsorship with Bayer Leverkusen as the British sporting apparel company enters the German Bundesliga for the first time