France
Orange reconnects with French Football Federation until 2026
French telecommunications company Orange has its extended its major partner deal with the French Football Federation (FFF) for four more years, until 2026
Montpellier renews Le Coq Sportif kit deal
Montpellier Hérault Rugby has extended its kit supply agreement with French sportswear brand Le Coq Sportif.
Lille stadium to be known as Decathlon Arena in five-year naming rights deal
Lille’s Stade Pierre-Mauroy will be known as the Decathlon Arena after the stadium’s owners Métropole Européenne de Lille (MEL) agreed a five-year naming rights deal with the French sporting goods retai…
Sportfive brokers Saint-Étienne’s Sorare renewal
French football club AS Saint-Étienne has renewed its agreement with non-fungible token (NFT) fantasy football platform Sorare.
Continental continues as top-tier sponsor of Tour de France
The Amaury Sport Organisation (ASO), organisers of the Tour de France, has secured an extension to tyre company Continental’s sponsorship of the event.
Emirates inks five-year Roland Garros renewal
State carrier Emirates has renewed its premium partner sponsorship of Roland Garros for another five years
Uber Eats adds major FFF deal to Ligue 1 title rights
Home delivery service Uber Eats has become a new sponsor of the French Football Federation (FFF) in a deal running from June 2022 to the Women's Euro 2025
Broadcast coverage up for Premier Padel, Greenweez signs as Paris Major sponsor
Premier Padel, the new global tour launched by the International Padel Federation (FIP), Professional Padel Association and the state-backed Qatar Sports Investments organisation, has announced an uplift…
Stade de Reims renews with Hexaom in Sportfive deal
French football club Stade de Reims has signed a renewal agreement with real estate and land developer, the Hexaom Group
Soprema names RC Strasbourg performance centre
French Ligue 1 club RC Strasbourg has signed up waterproofing sector company Soprema as the naming rights partner to the club’s new training centre.
VBet extends with AS Monaco
Online sports betting company VBet has extended its sponsorship of French Ligue 1 club AS Monaco for three more years, from 2022-23 to 2024-25
PSG reveals Messi-inspired 13 per cent hike in sponsorship revenue
French Ligue 1 club Paris Saint-Germain experienced a 13 per cent increase in sponsorship revenue in the 2021-22 season, thanks largely to the presence of Lionel Messi in the championship-winning team
Data Snapshot: Six Nations Rugby 2021-22
The 2021-22 European rugby season included the inaugural ‘Autumn Nations Series’ and saw fans welcomed back to Six Nations stadia.
Renault takes over from Peugeot as Roland Garros car sponsor
French carmaker Renault has signed as a premium partner of the Roland Garros tennis grand slam tournament for five years, from 2022 to 2026
Marseille signs renewal with long-term sponsor Caisse d’Epargne Cepac
Olympique de Marseille has signed a renewal to its sponsorship with cooperative bank Caisse d'Epargne Cepac.
The deal builds on an association which dates back 23 years and now extends until 2027
Koesio latest addition to RWC Official Supporters group
The organisers of the 2023 Rugby World Cup in France have added numerical services specialist Koesio to the group of Official Supporters
Tour de France adds Hauts-de-Seine department as new sponsor
The Hauts-de-Seine department in northern France, which will host the start of the final stage of this year’s Tour de France, has strengthened its relationship with the cycling event by becoming a sponsor o…
Lille finalises deal to become latest club in Cazoo’s sponsor portfolio
French Ligue 1 team Lille has finalised a shirt sponsor deal with Cazoo, becoming the latest football club to partner with the UK-based online car retailer