Europe
Spalding extends deal with Basketball Bundesliga
US sporting goods company Spalding has agreed a three-year extension to its partnership with the German Basketball Bundesliga, the sport’s top division in the country.
Force India and Caterham sign contracts ahead of new F1 season
EXCLUSIVE: Zoopla decision to inspire rethink on club sponsorship contracts
Property website Zoopla’s decision not to renew its main shirt sponsorship of English Premier League football club West Bromwich Albion because of the alleged misconduct of one of its players may bring about a step-change in sports sponsorship contracts, a UK law firm has said.
Chelsea bets on Coral partnership
UK bookmaker Coral has reached a deal to become the European online betting partner of English Premier League football club Chelsea.
GL Events Field & Lawn Limited pitches in for Glasgow 2014
GL Events Field & Lawn Limited has been announced as the official overlay and temporary structures provider for the 2014 Commonwealth Games in Glasgow.
Countdown to the ESA Excellence Awards – “the Business to Employee” contenders
Audi, British Gas, GE and Prudential are the shortlisted brands in the “Business to Employee” category for the 2013 ESA Excellence Awards to be decided this month.
Hamburg extends deal with IT company
Telecommunications provider QSC has extended its commercial partnership with German Bundesliga top-flight football club Hamburg SV.
Referees body PGMOL teams up with EA Sports
Professional Game Match Officials Limited (PGMOL), the operating body for football referees in England, has agreed a sponsorship deal with video games company Electronic Arts and its EA Sports brand until the end of the 2018-19 season.
Bradford Bulls continue local drive with university tie-up
English Super League rugby league team Bradford Bulls have announced a sponsorship deal with the University of Bradford for the 2014 season.
First Utility deal ends Super League’s hunt for title sponsor
Super League Europe, operator of British rugby league’s elite club competition, has ended its search for a new title sponsor for the Super League by agreeing a three-year deal with independent energy supplier First Utility.
NBA partners with Sibur to grow basketball in Russia
North American basketball league the NBA has announced a multi-year partnership with Russian gas processing and petrochemicals group Sibur to promote the sport across Russia.
Zoopla and West Brom to part company after Anelka controversy
Property and house prices website Zoopla has opted against renewing its shirt sponsorship deal with English Premier League football team West Bromwich Albion at the end of the current 2013-14 season.
Saxo Bank steps into F1 with Lotus
Danish online trading investment group Saxo Bank has announced a one-year sponsorship agreement with Lotus F1, easing the financial concerns surrounding the Formula One motor racing team.
Team Sky and Jaguar seal expanded partnership
British automotive manufacturer Jaguar has announced an enhanced two-year sponsorship deal with UCI WorldTour cycling outfit Team Sky.
Citroen drives off with fresh Paris Saint-Germain deal
Automotive manufacturer Citroen has agreed an expanded sponsorship deal with French Ligue 1 football champion Paris Saint-Germain that will run until June 2017.
Zoopla threatens to pull plug on West Brom deal over Anelka selection
Property and house prices website Zoopla is reported to have issued an ultimatum to West Bromwich Albion, threatening to withdraw its shirt sponsorship of the English Premier League football team if it selects Nicolas Anelka for tonight’s match against Everton.
Clinton Group serves up German tennis deal
Clothing company the Clinton Group has reached a three-year deal to become the exclusive fashion partner of the German Tennis Federation (DTB).
Countdown to the ESA Excellence Awards – “the Business to Consumer – Media” contenders
Anchor Butter, Audi, Jose Cuervo and Morrisons are the shortlisted brands in the “Business to Consumer – Media” category for the 2013 ESA Excellence Awards to be decided this month.