Europe

Football
Sponsorship & Marketing

Italian Serie A club Bologna has named Canadian dairy company Saputo – the family business of the club’s president and majority owner Joey Saputo – as its main shirt sponsor. T
Football
Sponsorship & Marketing

French football club Stade Brestois 29 has announced Crédit Mutuel Arkéa as the naming rights sponsor for its yet-to-be-built new stadium.
Rugby Union
Sponsorship & Marketing

The British & Irish Lions has announced a new four-year Principle Partner deal with Howden which grants the global insurance group the front-of-shirt sponsorship position for the team’s next tour to A…
Rugby Union
Sponsorship & Marketing

Scottish Rugby has announced a new five-year sponsorship deal with Scottish Gas that sees the energy company take the naming rights to Murrayfield Stadium, replacing BT
Football
Sponsorship & Marketing

Turkish e-commerce company Trendyol has agreed a deal to become the new title sponsor of the top two divisions of domestic football, the Süper Lig and 1. Lig.
Football

Crypto exchange OKX has upgraded to Manchester City sleeve sponsor, having opened itself up to meticulous due diligence at the start of the partnership.
Football
Sponsorship & Marketing

Financial services group Crédit Agricole has renewed its sponsorship of the French Football Federation (FFF) until 2028.
Football
Sponsorship & Marketing

Liga Portugal has announced that online gambling and sports betting company Betclic has taken over as title sponsor to the top division of Portuguese football
Football
Sponsorship & Marketing

The English Football League (EFL) has agreed a sponsorship deal with Irish whiskey brand Jameson

As a B2B company, sponsorship allows Capgemini to showcase its wide-ranging capabilities to clients in exciting and emotive ways. Faaez Samadi speaks to the company's sponsorship director Thomas Hirsch.
Cricket
Sponsorship & Marketing

Compare the Market, the price comparison platform, was today (Tuesday) unveiled as the new principal sponsor of The Hundred, English cricket's nascent short-format competition
Football
Sponsorship & Marketing

MSC Cruises has expanded its sponsorship deal with Napoli to take on premier front-of-shirt branding rights, while e-commerce platform eBay has been unveiled as the new sleeve sponsor of the reigning Serie…
Cycling
Sponsorship & Marketing

Building materials retailer BigMat has agreed a deal to sponsor the inaugural Cycling World Championships, which will be staged at venues in Glasgow and across Scotland from August 3-13
Football
Sponsorship & Marketing

Serie A club Internazionale has extended its long-term technical supplier agreement with Nike, but has yet to agree a main shirt sponsorship for the upcoming season
Darts
Sponsorship & Marketing

Cazoo has been replaced by Irish bookmaker Paddy Power as the title sponsor of the World Darts Championship, marking the online car retailer's latest move away from the sports sponsorship sector
Football
Sponsorship & Marketing

Lega Serie A's Torino has become the latest football club to sign up sports fashion retailer JD as its sleeve sponsor with the brand’s logo set to be featured on first-team kits from the start of the 2…
Football
Sponsorship & Marketing

Premier League club Chelsea has launched its new kit without a front-of-shirt sponsor as talks continue with prospective partners
Golf
Sponsorship & Marketing

Sportfive has added to its golf representation business by merging operations with the London-based Alpha Sports Management