Eastern Europe
Viaplay scores Haaland endorsement and content deal
Viaplay Group, the subscription streaming operator, has announced a multi-year endorsement and content agreement with Manchester City and Norway national team striker Erling Haaland
United24 logo to brand Shakhtar Donetsk shirts for Champions League campaign
Ukrainian Premier League club Shakhtar Donetsk will feature the logo of the United24 charity fundraising platform logo on the team’s shirtfronts for its 2022-23 Champions League group stage games.
Polish FA calls time on Sportfive by agreeing five-year Publicon deal
The Polish Football Association (PZPN) has called time on its long-standing association with the Sportfive agency after awarding a five-year sponsorship sales contract to Poland’s Publicon Sport agency.
Sportfive and Polish FA still talking as agency contract expiry date looms
Sportfive Poland remains in talks with the Polish Football Association (PZPN) about the renewal of its exclusive marketing agreement, despite the looming expiry date on the current contract
Montenegrin football league adds Meridianbet as title sponsor
Sports betting company Meridianbet has acquired naming rights to the top division of club football in Montenegro
World Table Tennis opens new sponsor category with 188Bet
World Table Tennis (WTT), the commercial arm of the International Table Tennis Federation (ITTF), has agreed a sponsorship deal with gambling platform 188Bet ahead of its inaugural WTT Champions event
Polish FA delivers change to sponsorship strategy with InPost deal
InPost, the European logistics firm, has become a major sponsor of the Polish Football Association (PZPN) in a two-year contract with the option of a two-year extension
Betano lands naming rights to revamped Romanian Cup
Betting operator Betano has been named as the main sponsor of the Romanian Cup under an agreement with the Romanian Football Federation (FRF)
Ukrainian betting firm Parimatch to continue as Chelsea sponsor
Online betting platform Parimatch Tech is set to continue as a sponsor of Chelsea but will seek to limit its marketing activity with the Premier League club as it focuses on providing financial assistance…
UTMB World Series unveils three-year Dacia sponsorship
Global trail running circuit the UTMB World Series has announced a three-year sponsorship agreement with Romanian car manufacturer Dacia ahead of the inaugural UTMB World Series season
Croatian FA recoups rights value in deals with Hrvatski Telekom and betting firm SuperSport
The Croatian Football Federation (HNS) has secured a four-year broadcast rights deal with Hrvatski Telekom, shortly after announcing the termination of its previous contract with Endorphin Magine
Betano adds Lokomotiv Sofia to sponsorship portfolio
Bulgarian First League football club Lokomotiv Sofia has announced betting operator Betano as its new main sponsor
Euroleague Basketball adds MaxBet to premium partner roster
Euroleague Basketball has agreed a deal to add Central and Eastern European gaming operator MaxBet to its portfolio of premium partners
Stadion Wrocław signs first naming rights deal with Tarczyński
Polish meat products manufacturer Tarczyński has acquired naming rights to Stadion Wrocław, home of Ekstraklasa football club Ślask Wrocław.
CSKA Sofia to switch Adidas for Macron
Bulgarian football club CSKA Sofia has signed Italian sportswear firm Macron as its new kit supplier
Croatian FA adds betting company to sponsorship roster
The Croatian Football Association (HNS) has agreed a multi-year sponsorship deal with domestic sports betting company Prva Sportska Kladionica
Lechia Gdańsk adds eToro as shirt sponsor
Investment platform eToro has agreed a long-term deal to become a shirt sponsor of Polish Ekstraklasa side Lechia Gdańsk.
Polsat serves up long-term Polish volleyball extension
Commercial and pay-television broadcaster Polsat has secured rights to Poland’s top-tier men’s and women’s volleyball leagues until 2028.
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