China
Manchester City agrees Chinese-focused partnership with SoccerWorld
The Chinese division of sports activity centre SoccerWorld has entered into a regional partnership with English Premier League football club Manchester City.
Chinese giant Wanda named as Fifa top-tier partner
Chinese conglomerate the Wanda Group has today (Friday) agreed a deal to become a top-tier partner of Fifa, the first major sponsorship agreement reached by world football’s governing body since Gianni Infantino replaced Sepp Blatter as president last month.
Home Credit adds another club to CSL sponsorship basket
Beijing Guoan has become the latest Chinese Super League football club to partner with Home Credit Group after signing a three-year sponsorship deal with the global consumer finance provider.
Home Credit adds Tianjin Teda to CSL portfolio
Global consumer finance provider Home Credit Group has entered into a partnership with Chinese Super League football club Tianjin Teda.
CSL club banks shirt sponsor for 2016 season
Chinese Super League football club Yanbian Fude has agreed a season-long shirt sponsorship deal with investment company Zhongchou Shares.
Chinese Super League club banks new shirt sponsor
Chinese Super League football club Shandong Luneng Taishan has entered into a sponsorship deal with global consumer finance provider Home Credit Group.
Tag Heuer bolsters football roster with Chinese Super League deal
Swiss watchmaker Tag Heuer has agreed a partnership with the Chinese Super League, the top division of club football in the country.
Chinese badminton body serves up partnership
Sports equipment manufacturer Victor has entered into a partnership with the Table Tennis and Badminton Center of China.
Hangzhou Greentown signs sponsorship deals ahead of new CSL season
Japanese conglomerate Toshiba has extended its sponsorship deal with Hangzhou Greentown, while the Chinese Super League football club has also entered into a partnership with Japanese electronics company Panasonic.
Jiangsu Suning dials up lucrative shirt sponsorship deal
Chinese Super League football club Jiangsu Suning has agreed a season-long sponsorship deal with smartphone manufacturer Nubia.
Budweiser drinks to NFL China partnership
US beer brand Budweiser has entered into a strategic partnership with the Chinese division of American football league the NFL.
Chinese Super League team secures shirt sponsor deal
Chinese Super League football club Tianjin Teda has entered into a partnership with water brand Yue Longquan.
LeEco takes title sponsorship of Beijing Guoan
Chinese internet company LeEco, formerly known as LeTV, has been named title sponsor of Beijing Guoan under a wide-ranging partnership with the Chinese Super League football club.
Uefa secures Hisense deal to complete Euro 2016 sponsor line-up
Chinese electronics manufacturer Hisense has agreed a deal to become the 10th and final global sponsor of the Uefa Euro 2016 national team football tournament.
NBA China raises a glass to Wolf Blass partnership
The NBA China division of North America’s National Basketball Association has entered into a multi-year partnership with Australian winemaker and distributor Treasury Wine Estates.
Le Sports takes naming rights to Beijing’s Wukesong Arena
Chinese internet company Le Sports has agreed a deal to replace MasterCard as the naming rights partner for the Wukesong Arena in Beijing.
Beijing Enterprises Group becomes Fiba’s first partner for new competition cycle
The International Basketball Federation (Fiba) has signed Chinese conglomerate Beijing Enterprises Group as its first international partner under the governing body’s new competition system.
Arsenal pens partnership for Chinese soccer schools
English Premier League football club Arsenal has signed a partnership with Chinese sports and cultural development company iRENA.