Brazil
Binance builds football portfolio with Campeonato Paulista sponsorship
Cryptocurrency exchange Binance has further enhanced its presence in the football sponsorship market by agreeing a deal with the Paulista Football Federation (FPF) to sponsor this year’s edition of the C…
MAG Seguros renews Copa do Brasil sponsorship
Insurance firm MAG Seguros has renewed its official sponsorship of the Copa do Brasil, Brazilian club football’s showcase cup competition, for the third year in a row.
Bitso exchange signs São Paulo sleeve deal, Betnacional backs Recife clubs
Top-flight Brazilian club São Paulo FC has signed Latin American cryptocurrency platform Bitso to a three-year sponsorship agreement with kit branding rights.
BRB to name Brasília’s 2014 World Cup stadium, Santos and Botafogo renew deals
Brazilian bank BRB will take over the naming rights of the Mané Garricha Stadium in the country’s capital Brasília for three years, from 2022 to 2024.
Internacional latest in Brazil to launch fan token via Socios.com
Brazilian football club Internacional has become the latest in the country to sign a deal with blockchain provider Chiliz
Philco renews Santos back-of-shirt deal, Adidas secures Atlético Mineiro rights
Electronics and home appliances brand Philco has renewed its sponsorship contract with Brazilian football club Santos for two years, from 2022 to 2023
Fluminense signs sleeve sponsorship extension, Chiliz adds Palmeiras to portfolio
Brazilian football club Fluminense has renewed its sponsorship with fashion brand Zinzane.
Under the two-year extension, the company will continue as the club’s sleeve sponsor.
Santos steps into NFT space with Binance
Brazilian football club Santos has signed a two-year sponsorship and licensing agreement with digital asset broker Binance
Stadium Food Delivery – Brahma & the Brazilian Football Confederation
When the Brazilian Série A returned after its 2020 pandemic shutdown, beer sponsor Brahma connected supporters to their teams through a nationwide online ordering and delivery initiative.
Bitci adds Sport Recife to Brazilian portfolio
Turkish blockchain company Bitci has signed as a sponsor of Brazilian club Sport Recife with branding rights to the bar at the bottom of the club’s shirt.
Semp TCL continues presence in Brazilian football with CBF renewal
Chinese-Brazilian home appliance joint venture Semp TCL has renewed its contract as a sponsor of the Brazilian Football Confederation (CBF) until December 2024.
Flamengo becomes latest Brazilian club to launch Socios fan token
Blockchain provider Socios.com has continued its football drive through a new deal with Campeonato Brasileiro Série A club Flamengo.
Chiliz, which owns Socios.
Short-video platform Kwai to include national teams in CBF sponsorship
Chinese short-video platform Kwai has expanded its relationship with the Brazilian Football Confederation (CBF) as the new sponsor of the Brazilian women's and men's teams, under a contract valid until…
Mercado Bitcoin takes shirt branding position at Corinthians
Brazilian cryptocurrency exchange Mercado Bitcoin has signed as a shirt sponsor of Campeonato Brasileiro Série A club Corinthians for a 16 month-period from September 2021 to December 2022.
ALE agrees one-year extension with Corinthians
Campeonato Brasileiro Série A football club Corinthians has agreed a one-year extension to its shirt sponsorship deal with fuel distribution company ALE.
Palmeiras extends record Crefisa shirt deal, América signs bookmaker as main sponsor
Palmeiras has signed a three-year extension to its contract with main sponsors, financial services group Crefisa and São Paulo-based education centre Faculdade das Américas (FAM), an agreement the Campeonato B…
Nasdaq high-flyer Roku signs first Brazilian sports team sponsorship with São Paulo
US-based streaming device maker Roku has signed a 12-month sponsorship with Brazilian football club São Paulo.
Santos signs Umbro extension until 2024
Brazilian football club Santos has signed an extension to its contract with kit supplier Umbro.
The renewal builds on the initial contract between the two organisations, which was signed in 2018