Brazil

Direct selling company Jeunesse has acquired naming rights to the Arena Olímpica do Rio, one of the venues for the Brazilian city’s staging of the 2016 summer Olympic and Paralympic Games.

The Brazilian Football Confederation (CBF) has agreed a sponsorship deal with the Universidade Brasil education group.

UK sportswear manufacturer Umbro has agreed a kit supplier partnership with Campeonato Brasileiro Serie A football club Avaí.

The main shirt sponsorship deal agreed this month between top Brazilian club Flamengo and Thai energy drinks brand Carabao bucks one trend in the country’s football sponsorship market, in being a long-term deal.

The 20 clubs in Brazil's Campeonato Brasileiro Serie A are currently studying their options for the exploitation of their perimeter advertising rights from the 2019 Serie A season, having decided for the first time to retain these rights.

The Brazilian Volleyball Confederation (CBV) has agreed partnerships with Japanese sportswear manufacturer Asics and Delta Air Lines.

Brazil’s National Basketball League (LNB) has entered into a partnership with US sportswear giant Nike.

Campeonato Brasileiro Serie A football club Corinthians has agreed a shirt sponsorship deal with Minds English School.

Campeonato Brasileiro Serie A football club Flamengo has agreed a sponsorship deal with oral health services company Orthopride.

Campeonato Brasileiro Serie A football club São Paulo has agreed a shirt sponsorship deal with financial services company Banco Intermedium.

Campeonato Brasileiro Serie A football club Flamengo has agreed a lucrative shirt sponsorship deal with energy drinks company Carabao, according to multiple reports.

Transportation network company Uber has entered into a partnership with Campeonato Brasileiro Serie A football club Flamengo.

Campeonato Brasileiro Serie A football club Santos has extended its shirt sponsorship deal with Brazilian conglomerate Grupo Algar, according to multiple reports.

Campeonato Brasileiro Serie A football team Atlético Mineiro has agreed a partnership with Brazilian sportswear brand Topper, which will replace Canadian apparel provider Dryworld as the club’s kit supplier.

Campeonato Brasileiro Serie A football club São Paulo has agreed a shirt sponsorship deal with food products manufacturer Urbano.

Campeonato Brasileiro Serie A football club Corinthians has expanded its partnership with the New Era Cap Company.

Campeonato Brasileiro Serie A football club São Paulo has extended kit sponsorship deals with building materials supplier Joli and soft drinks producer Poty.

Brazilian airline Avianca Brasil and domestic pay-television operator Sky have agreed deals with the country’s National Basketball League (LNB), to continue their sponsorships of the top-tier NBB club competition.