Africa
CVMovel scores Cape Verde Football Federation partnership extension
Telecommunications company CVMóvel has agreed to extend its sponsorship deal with the Cape Verde Football Federation (FCF) for an additional three years, from 2013-14 to 2015-16.
Sunderland enhances African ties with BFS Group deal
English Premier League side Sunderland has unveiled BFS Group as its new principal partner and shirt sponsor from the 2013-14 season.
Europcar drives away with SARU partnership
Europcar South Africa has agreed a deal with the South African Rugby Union to become the official car rental supplier to SARU and its national teams.
Wananchi Group defends role in Kenyan rights dispute
Wananchi Group has defended its broadcast deal with Kenyan Premier League club AFC Leopards, stating it does not interfere with the league’s agreement with SuperSport.
Airtel reconnects with Ugandan basketball
Airtel has reached an agreement with the Federation of Uganda Basketball Association to continue its title sponsorship of the FUBA National Basketball League.
PSL denies sponsor influence behind friendly decision
The South African Premier League has denied reports that sponsors influenced its decision to block a friendly match between Ajax Cape Town and Liverpool.
Globacom signs NPFL title sponsorship deal
Globacom is to become the title sponsor of the Nigerian Professional Football League after reaching an agreement with the League Management Company (LMC) for a three-year deal worth a reported N1.89 billion (US$11.9 million).