WTA Tour
PIF adds WTA sponsorship inventory to nascent hosting, ATP deals
Saudi Arabia’s Public Investment Fund (PIF) has struck a multi-year deal with the Women's Tennis Association that mirrors its agreement with the men's Tour: sponsorship but no equity investment.
Pepperstone deal satisfies ATP’s appetite for a digitally-literate sponsor
Previous rankings title sponsor was FedEx
Tennis tour has secured significant increase in deal value
Complex category negotiation given tournament-level financial sponsors
Octagon agency facilitates WTA-Modern Health sponsorship
Workplace mental health platform Modern Health has joined the Women’s Tennis Association’s sponsorship portfolio as the organisation’s official mental health partner.
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Barty extends with Fila, launches new ‘AB’ logo
Italian sports brand Fila has extended its sponsorship of current world number one women’s tennis player Ashleigh Barty.
Round-Up: WTA Tour restarts, IPL sponsor backlash, Chinese NBL to restart, and more
The restart of the Italian Serie A football season has been moved back a week to September 19 - Reuters/CNA
The WTA Tour restarted yesterday with the Palermo Ladies Open in Sicily, Italy - Reuters/ec/CNA
Round-Up: True threatens FAT, ITTF worlds postponed again, WTA ‘hopeful’ on China tournaments, and more
Thai pay-television broadcaster TrueVisions is threatening not to show the end of the extended Thai League 1 football season, and is demanding a reduction in its rights fees for the competition
Round-Up: Wuhan targets “hugely symbolic” Open, IOA reviews Li Ning deal, LaLiga international viewing jumps, and more
Organisers of this year's Wuhan Open WTA Tour event, pencilled for October 19 to 25, told Agence France Presse that it will be "hugely symbolic" in terms of the city's fight against Covid-19 should it…