Uefa Champions League

Football
Finance & Law

Highlight Communications, the Switzerland-based media company, has reported a 1
Football
Sponsorship & Marketing

Uefa and Team Marketing, its appointed agency for club team competitions, are closing in on a clean sweep of agreed Uefa Champions League sponsorship deals for the 2021-24 cycle with offers accepted for…
Football
Sponsorship & Marketing

Premier League champions Manchester City aims to sell the front-of-shirt sponsorship rights currently held by the Abu Dhabi state carrier Etihad Airways, SportBusiness can reveal
Football

Heineken’s 2017-18 Champions League activation used immersive and experiential content to inspire influencers, fans and media to engage with the drama of the competition.
Football

Sony boosted the profile of its Xperia smartphones via its 2017-18 Uefa Champions League sponsorship that featured a Gogglebox-style activation called #ChampionsSofa.
Football
Licensing & Merchandising

Uefa is inviting proposals for several categories in its video game rights sector for the 2021-24 club competition cycle, including the rights for the official simulation game and esports event

Dutch beer company Heineken has acquired the rights to Uefa’s three club competitions in the next cycle and global rights to next summer’s Euro 2020.
Football
Sponsorship & Marketing

Dutch beer brand Heineken has extended its Uefa Champions League sponsorship, and, in a separate deal, signed as the Official Beer Partner of Euro 2020, ending Uefa’s long search for a beer brand to s…
Football
Sponsorship & Marketing

Premier League club Manchester City has added food and beverage company Nestlé Professional to its sponsorship portfolio.
Football
Sponsorship & Marketing

European football’s governing body Uefa has officially launched the sales process for the sponsorship rights to its men’s club competitions for the period 2021-24.
Football

Uefa, European football’s governing body, is yet to finalise sponsorship plans for its newly-launched OTT platform, Uefa.t
Football

Italian sportswear brand Macron has signed a new referee kit partnership with Uefa. Under the deal, Macron will provide referee uniforms for all Uefa competitions for the next three years, until 2022
Football

The growing strength of “power brands” Nike and adidas is driving projected rights fee increases at Liverpool, Paris Saint-Germain and Real Madrid, an industry expert has said.
Football

Italian sportswear brand Kappa will pay between €5m ($5.6m) and €6m per season as the new kit supplier at French club AS Monaco, according to industry sources.
Football

Income from commercial operations has become the most important revenue source for the top European football clubs in eight leagues, according to a new report by KPMG’s Football Benchmark team.
Football

A new report has named Dutch beer brand Heineken as the most memorable sponsor of the Uefa Champions League. According to Spanish news site Expansion
Football

Spanish LaLiga football club Valencia has been charged by European governing body Uefa with a breach of its kit regulations following its Champions League game at Manchester United
Football

Expedia becomes Official Travel Partner of the Champions League for next three seasons The deal will be used as a platform for the Expedia and Hotels