Uefa Champions League
Football Fans Welcome Home – Santander & Uefa
For its first final as a Uefa Champions League sponsor, in 2019, Santander decided to become the ‘unofficial host’ via an array of on-the-ground activations in its home city of Madrid.
Opening Ceremony – Pepsi & Uefa
At the 2018-19 Uefa Champions League final, Pepsi leveraged its rights as presenting partner of the Opening Ceremony through a campaign centred on a concert by Imagine Dragons.
Influencer Final – Hotels.com & Uefa
Around the 2018-19 Champions League final, Hotels.com created a UK-focused add-on to its activation programme that took a small group of influencers to Madrid.
Uefa and Team kick off licensing rights sales in 11 categories
Uefa and the Team Marketing agency have initiated the process to invite offers for licensing rights across 11 different categories during the 2021-24 club competitions cycle
Round-Up: India tours cancelled, Rugby Australia rule changes, Lang Ping-Lululemon tie-up, and more
The Indian cricket team's upcoming tours of Sri Lanka, in June, and Zimbabwe, in August, have been called off due to the Covid-19 threat - ESPNCricinfo
Highlight’s sports and event sales up after higher Team Marketing commission
Highlight Communications, the Switzerland-based media company, has reported a 1
EXCLUSIVE: New Champions League sponsors set to come on board as seven offers accepted
Uefa and Team Marketing, its appointed agency for club team competitions, are closing in on a clean sweep of agreed Uefa Champions League sponsorship deals for the 2021-24 cycle with offers accepted for…
Manchester City and CAA seek Etihad shirt sponsor replacement
Premier League champions Manchester City aims to sell the front-of-shirt sponsorship rights currently held by the Abu Dhabi state carrier Etihad Airways, SportBusiness can reveal
Share the Drama, Share the Trophy – Heineken & Uefa
Heineken’s 2017-18 Champions League activation used immersive and experiential content to inspire influencers, fans and media to engage with the drama of the competition.
#ChampionsSofa – Sony & Uefa
Sony boosted the profile of its Xperia smartphones via its 2017-18 Uefa Champions League sponsorship that featured a Gogglebox-style activation called #ChampionsSofa.
Uefa invites video game and esports rights bids for club competitions
Uefa is inviting proposals for several categories in its video game rights sector for the 2021-24 club competition cycle, including the rights for the official simulation game and esports event
Heineken shows Uefa commitment with club and national team double
Dutch beer company Heineken has acquired the rights to Uefa’s three club competitions in the next cycle and global rights to next summer’s Euro 2020.
Heineken solves Uefa’s beer category puzzle, signs Champions League, Euro 2020 double
Dutch beer brand Heineken has extended its Uefa Champions League sponsorship, and, in a separate deal, signed as the Official Beer Partner of Euro 2020, ending Uefa’s long search for a beer brand to s…
Man City sign Nestlé Professional deal, distances itself from influencer advert
Premier League club Manchester City has added food and beverage company Nestlé Professional to its sponsorship portfolio.
Beer category kicks off sponsorship sales for 2021-24 Uefa men’s club competitions
European football’s governing body Uefa has officially launched the sales process for the sponsorship rights to its men’s club competitions for the period 2021-24.
Uefa weighs up partner programme for new OTT platform
Uefa, European football’s governing body, is yet to finalise sponsorship plans for its newly-launched OTT platform, Uefa.t
Macron signs new referee kit partnership with Uefa
Italian sportswear brand Macron has signed a new referee kit partnership with Uefa.
Under the deal, Macron will provide referee uniforms for all Uefa competitions for the next three years, until 2022
‘Power brands’ pushing up kit prices at Europe’s elite clubs
The growing strength of “power brands” Nike and adidas is driving projected rights fee increases at Liverpool, Paris Saint-Germain and Real Madrid, an industry expert has said.