Tour de France

Road Cycling
Sponsorship & Marketing

Japanese bicycle component manufacturer Shimano has stepped up its involvement in cycling by signing with the Amaury Sport Organisation (ASO), organisers of events including the Tour De France
Cycling
Sponsorship & Marketing

The Amaury Sport Organisation, organiser of the Tour de France, has extended its long-term association with telco Orange
Cycling
Sponsorship & Marketing

UCI WorldTour cycling team NTT Pro Cycling is looking for a new title sponsor after Japanese technology brand NTT opted not to renew its contract with the team beyond 2020
Australian Rules Football
Events

The English Premier League allowed 2,500 supporters to attend a friendly between Brighton and Chelsea in a test of Covid-19 measures - AFP/CNA
Athletics
Events

The restart of the Italian Serie A football season has been moved back a week to September 19 - Reuters/CNA The WTA Tour restarted yesterday with the Palermo Ladies Open in Sicily, Italy - Reuters/ec/CNA
Cycling
Sponsorship & Marketing

WorldTour cycling team Team Ineos will switch its name to Ineos Grenadiers from the start of the Tour de France on August 29
Cycling
Sponsorship & Marketing

Danish trade union Dansk Metal has agreed a deal to sponsor the 2021 edition of the Tour de France’s Grand Départ, which will be held in Copenhagen.
Cycling
Sponsorship & Marketing

Cycling’s Tour de France has added leading French olive oil brand Puget as an official supplier.
Cycling
Sponsorship & Marketing

UCI WorldTour cycling team Dimension Data for Qhubeka has rebranded as NTT Pro Cycling for the 2020 season
Cycling

To redress the gender imbalance in cycling, in 2018, Škoda UK decided to use its voice within the sport to start a long overdue conversation about the gender gap in professional cycling.
Cycling

Tyre company Continental opted to upgrade to a premium stage finish sponsorship package at this year’s Tour de France
Cycling

French sausage brand Cochonou has renewed its partnership with the Tour de France for another six years, until 2025
Cycling

Technology brand NTT, formerly known as Dimension Data, has renewed its data provider agreement with Amaury Sport Organisation, the organiser of the Tour de France
Cycling

Dijon mustard producer Amora has agreed a partnership with the Tour de France
Cycling

Japanese manufacturing brand Yamaha has signed a new partnership with the Tour de France and other leading cycling events staged by organiser Amaury Sport Organisation
Cycling

Carmaker Škoda has extended its role as Official Main Partner and Vehicle Partner of the Tour de France, from 2019 to 2023.
Cycling

German tyre manufacturer Continental has upgraded its association with the Tour de France by becoming a main partner of the cycling showpiece for its 2019 edition
Cycling

Amaury Sports Organisation, owner of the Tour de France, has opened up new geo-localised sponsorship opportunities for the cycling ‘Grand Tour’.