Tour de France
To redress the gender imbalance in cycling, in 2018, Škoda UK decided to use its voice within the sport to start a long overdue conversation about the gender gap in professional cycling.
Tyre company Continental opted to upgrade to a premium stage finish sponsorship package at this year’s Tour de France
French sausage brand Cochonou has renewed its partnership with the Tour de France for another six years, until 2025
Technology brand NTT, formerly known as Dimension Data, has renewed its data provider agreement with Amaury Sport Organisation, the organiser of the Tour de France
Dijon mustard producer Amora has agreed a partnership with the Tour de France
Japanese manufacturing brand Yamaha has signed a new partnership with the Tour de France and other leading cycling events staged by organiser Amaury Sport Organisation