Tour de France
#ThisIsOurTime – Škoda & the Tour de France
To redress the gender imbalance in cycling, in 2018, Škoda UK decided to use its voice within the sport to start a long overdue conversation about the gender gap in professional cycling.
Continental showcases four-wheel tyres at Tour de France
Tyre company Continental opted to upgrade to a premium stage finish sponsorship package at this year’s Tour de France
Cochonou renews Tour de France supplier deal
French sausage brand Cochonou has renewed its partnership with the Tour de France for another six years, until 2025
Rebranded NTT renews Dimension Data partnership with ASO, Tour de France
Technology brand NTT, formerly known as Dimension Data, has renewed its data provider agreement with Amaury Sport Organisation, the organiser of the Tour de France
Amora celebrates centenary with Tour de France
Dijon mustard producer Amora has agreed a partnership with the Tour de France
Yamaha partners up with Tour de France, ASO events
Japanese manufacturing brand Yamaha has signed a new partnership with the Tour de France and other leading cycling events staged by organiser Amaury Sport Organisation
Škoda extends top-tier Tour de France deal to 2023
Carmaker Škoda has extended its role as Official Main Partner and Vehicle Partner of the Tour de France, from 2019 to 2023.
Continental steps up to main partner status at Tour de France
German tyre manufacturer Continental has upgraded its association with the Tour de France by becoming a main partner of the cycling showpiece for its 2019 edition
ASO opens up localised Tour de France sponsorship
Amaury Sports Organisation, owner of the Tour de France, has opened up new geo-localised sponsorship opportunities for the cycling ‘Grand Tour’.
AG2R La Mondiale to race with Eddy Merckx
French UCI World Tour cycling team AG2R La Mondiale has agreed a two-season deal with bike manufacturer Belgian Cycling Factory
Vittel refreshes Tour de France deal
Mineral water brand Vittel has struck a five-year extension to its partnership with ‘Grand Tour’ cycling event the Tour de France.
Chinese cycling team aims to revolutionise sponsorship model
The project leader of a new Chinese cycling team wants to raise a bigger budget than the WorldTour’s Team Sky through a new investment model for sponsors.
Case Study: Dimension Data and the Tour de France
A good sponsorship creates value for both parties