Tour de France
ASO brings in Waze to enhance Tour de France fan experience
Mobility technology company Waze has agreed a three-year deal to sponsor cycling’s Tour de France and Tour de France Femmes.
Tour de France adds Hauts-de-Seine department as new sponsor
The Hauts-de-Seine department in northern France, which will host the start of the final stage of this year’s Tour de France, has strengthened its relationship with the cycling event by becoming a sponsor o…
Strava agrees Tour de France sponsorship deal
Strava, the social platform for athletes, has signed a three-year sponsorship deal for the Tour de France and the Tour de France Femmes women's event
Lastminute.com plans brand boost with Tour de France deal
Online travel and holiday brand Lastminute.com has signed with the Amaury Sports Organisation (ASO) as a sponsor of the Tour de France and other ASO-organised road cycling races
Jules extends with ASO as outfitter of Tour de France officials until 2025
French men's fashion brand Jules has become an official supplier to the Tour de France in a four-year agreement, from 2022 to 2025
Astana Qazaqstan Team rebrand reflects greater role for Kazakhstan Cycling Federation
The UCI WorldTour team Astana-Premier Tech will be renamed the Astana Qazaqstan Team in 2022
Tissot extends commitment to Tour De France, La Vuelta and ASO cycling classics
Swiss watchmaker Tissot has renewed its sponsorship of the Tour de France, La Vuelta and cycling classics such as Paris-Roubaix, Liège-Bastogne-Liège and La Flèche Wallonne, all organised by the Amaury Sp…
Krys continues as top-tier sponsor of Tour de France
Cycling’s Tour de France will continue to be sponsored by French optician Krys.
The three-year extension signed by the brand means it continues its association as a major partner of the event.
ASO signs AkzoNobel as Tour De France official supplier
The Amaury Sport Organisation, organiser and promoter of the Tour De France, has signed up paint brand AkzoNobel as an official supplier to the event
ASO signs Shimano as Tour de France sponsor after Mavic deal ends early
Japanese bicycle component manufacturer Shimano has stepped up its involvement in cycling by signing with the Amaury Sport Organisation (ASO), organisers of events including the Tour De France
Orange connects with Tour de France until 2024
The Amaury Sport Organisation, organiser of the Tour de France, has extended its long-term association with telco Orange
NTT ends UCI World Tour team sponsorship to focus on development projects
UCI WorldTour cycling team NTT Pro Cycling is looking for a new title sponsor after Japanese technology brand NTT opted not to renew its contract with the team beyond 2020
Round-Up: Le Tour’s tough Covid-19 rules, Japan to acquire 500m vaccine doses, ONE Apprentice rights deals, and more
The English Premier League allowed 2,500 supporters to attend a friendly between Brighton and Chelsea in a test of Covid-19 measures - AFP/CNA
Round-Up: WTA Tour restarts, IPL sponsor backlash, Chinese NBL to restart, and more
The restart of the Italian Serie A football season has been moved back a week to September 19 - Reuters/CNA
The WTA Tour restarted yesterday with the Palermo Ladies Open in Sicily, Italy - Reuters/ec/CNA
Cycling’s Team Ineos renamed Ineos Grenadiers to promote SUV vehicle
WorldTour cycling team Team Ineos will switch its name to Ineos Grenadiers from the start of the Tour de France on August 29
Dansk Metal backs Copenhagen’s Grand Départ
Danish trade union Dansk Metal has agreed a deal to sponsor the 2021 edition of the Tour de France’s Grand Départ, which will be held in Copenhagen.
Puget olive oil brand signs deals for Tour de France and Paris-Nice
Cycling’s Tour de France has added leading French olive oil brand Puget as an official supplier.