Tour de France

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Cycling
Cars/Automotive

To redress the gender imbalance in cycling, in 2018, Škoda UK decided to use its voice within the sport to start a long overdue conversation about the gender gap in professional cycling.
Cycling

Tyre company Continental opted to upgrade to a premium stage finish sponsorship package at this year’s Tour de France
Cycling
Information Technology

A good sponsorship creates value for both parties

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Cycling
Food - Other

French sausage brand Cochonou has renewed its partnership with the Tour de France for another six years, until 2025
Cycling
Technology

Technology brand NTT, formerly known as Dimension Data, has renewed its data provider agreement with Amaury Sport Organisation, the organiser of the Tour de France
Cycling
Food - Other

Dijon mustard producer Amora has agreed a partnership with the Tour de France
Cycling
Cars/Automotive

Japanese manufacturing brand Yamaha has signed a new partnership with the Tour de France and other leading cycling events staged by organiser Amaury Sport Organisation