Premier League

Philippine betting brand Dafabet has signed as the new Principal Partner and main shirt sponsor of newly-promoted Premier League club Norwich City

Video game developer Konami has extended its partnership with Premier League club Arsenal

Premier League football club Brighton and Hove Albion has agreed a three-season extension to its kit partnership with US sportswear brand Nike

Newly-promoted Premier League club Sheffield United has secured a record, three-season shirt sponsorship deal with Australian multi-asset broker USG

Premier League football club Manchester City has signed a new partnership with China’s YuYuan Art Investment Group, based in Shenzhen.

Premier League football club Watford has signed a new front-of-shirt partnership with Sportsbet.io. In an official statement, Watford said the deal is the largest sponsorship in the club’s history.

Newly-promoted Premier League club Aston Villa has signed its first ever shirt sleeve deal with Asian betting and gaming brand BR88

SportBusiness Sponsorship understands that the English Premier League currently has no plans to commercialise its use of Video Assistant Referee (VAR) technology when it is introduced next season

English Premier League football club Wolverhampton Wanderers has signed a record sponsorship deal with ManBetX

English Premier League football club Burnley has signed Asian betting brand LoveBet as its new main sponsor. The three-season deal will run from 2019-20 to 2021-22

Premier League club Manchester City has signed a new partnership with Chinese spirits brand JNC. Under the multi-year global deal, JNC will become the club’s Official Baijiu Partner worldwide.

British sportswear brand Umbro has renewed its kit-supply agreements with Premier League clubs Everton and West Ham.

Global sportsbook and casino brand Betway has paid a new record fee to extend its partnership with Premier League club West Ham

Premier League club Liverpool has extended its record-breaking partnership with Danish beer brand Carlsberg

Manchester United is still the leading sponsorship platform in English football, according to a new report from sponsorship analytics firm DataPOWA

The partnership is understood to be a three-season deal, from 2019-20 to 2021-22, and builds on AXA’s existing Global Partner agreement with Liverpool.