PGA Tour

Golf
Industry Moves

Leading sports marketer Andy Weitz has been named chief marketing and communications officer and executive vice-president, investor relations, for the PGA Tour’s global operations.
Golf
Sponsorship & Marketing

All tournaments on the PGA Tour now have a title sponsor for the ongoing 2024 season, after Isco Industries, a piping solutions provider, acquired naming rights for the top event in Kentucky
Golf
Sponsorship & Marketing

The evolution and expansion of sponsored broadcast features was key to the extension of professional services firm Aon’s ‘Official Marketing Partner’ agreement with the PGA Tour.
Golf

Ryder Cup sponsorship revenue has increased 48 per cent compared with the previous edition in 2021, according to SportBusiness Sponsorship's 2023 Golf Data Snapshot.
Golf
Sponsorship & Marketing

DP World, title sponsor of the European Tour group's flagship DP World Tour, was one of several golf sponsors given scant or non-existent notice of this week’s shock announcement of the commercial merger b…
Golf
Sponsorship & Marketing

US telecoms group AT&T is ending its sponsorship of the PGA Tour event, the Byron Nelson, at the end of the year, as reported by Golfweek
Golf
Sponsorship & Marketing

The PGA Tour has signed a four-year sponsorship deal with Bushmills Irish Whiskey. Bushmills has been named as the “Official Whiskey of PGA Tour and PGA Tour Champions”. 
Golf
Sponsorship & Marketing

The PGA Tour and pharmaceutical company Kowa have agreed to a multiyear partnership that will put Kowa’s Vantelin as the official pain relief gel, cream, patch, tape, and support sleeve of the PGA Tour.
Golf

Breakaway tour entertained brand prospects at its events this summer Sponsorship portfolio split into three tiers Packages priced down in year one while event builds audiences
Golf
Sponsorship & Marketing

Dream Finders Homes has become the PGA Tour’s fourth new sponsor for the current season and the professional golf tour’s first-ever official home builder sponsor.
Golf
Sponsorship & Marketing

US-based athletic footwear and apparel brand NoBull has signed a six-year sponsorship deal with the PGA Tour
Golf
Media

IMG Arena, the sports betting unit of the IMG agency, has soft-launched its in-play betting golf product outside of North America on the Bet365 platform at this week’s Shriners Hospitals for Children O…
Golf
Sponsorship & Marketing

The four betting operator sponsors of golf’s PGA Tour, all signed this summer, are each paying similar rights fees for non-exclusive rights with the same contract durations.  Sport
Esports

Indian retailer Future Group has pulled out of its sponsorship of the Indian Premier League. The company is suffering financial problems linked to Covid-19
Golf
Sponsorship & Marketing

Golf’s PGA Tour named PointsBet, the global betting company, as its latest official betting operator in a multiyear agreement.
Basketball
Events

Hyundai is ending its sponsorship of the Australian A-League after this season, according to the Sydney Morning Herald
Golf

The PGA Tour has signed a new multi-year partnership with daily fantasy game platform DraftKings
Golf

Los Angeles-based organisational consultancy Korn Ferry has replaced Web.com as the title sponsor of the PGA Tour’s golf developmental circuit.