LaLiga
Scientiffic Nutrition extends with Real Betis as sports supplement provider
Spanish LaLiga football club Real Betis has extended its official sports supplement deal with sports nutrition brand Scientiffic Nutrition
Celta Vigo and Cádiz sign up gambling sponsors despite legislation uncertainty
Newly-promoted LaLiga club Cádiz CF has signed up gambling firm Dafabet as its main sponsor.
Betway takes main shirt role at Real Betis as EasyMarkets quits contract
Betting operator Betway has signed as the new main shirt sponsor of Spanish LaLiga club Real Betis, after the early exit of online broker EasyMarkets from the role
Canon Medical extends with Barcelona and Real Madrid to 2025
Japanese medical device company Canon Medical Systems has renewed its medical supplier agreements with LaLiga clubs Barcelona and Real Madrid for five more years until 2025
Osasuna replaces main sponsor Kirolbet with local food brand Verleal
Spanish LaLiga's Club Atlético Osasuna has signed up frozen vegetable brand Verleal for the next two seasons, starting in the club’s centennial season, 2020-21.
Mazda goes the distance with LaLiga in two-year renewal
Japan-based automotive manufacturer Mazda has renewed its sponsorship of Spanish football’s LaLiga for another two years, extending its agreement until the end of the 2022-23 season.
Liberbank becomes Real Madrid’s official bank in six-year deal
Spanish financial institution Liberbank has signed a six-year agreement with LaLiga’s Real Madrid as the club’s official bank from 2020-21 until the end of 2025-26.
KOK Sports replaces ManBetX at Real Madrid in regional betting deal
Spanish LaLiga club Real Madrid has signed a regional betting deal with Asian company KOK Sports for the next three seasons, running from 2020-21 to 2022-23
Villarreal extends contract with kit supplier Joma
Spanish football club Villarreal has renewed its contract with its kit supplier, sportwear brand Joma
LaLiga signs lucrative ten-year extension with global partner EA Sports
Spanish football league LaLiga has signed a long-term extension to its sponsorship agreement with video game developer EA Sports
CD Leganés signs up Vitaldent as shorts sponsor until end of 2019-20 season
Spanish football club CD Leganés has signed up dental health specialists Vitaldent to its portfolio of kit sponsors.
Atlético Madrid latest club to sign up Acronis to protect data
LaLiga's Atlético Madrid has added cyber security specialists Acronis to its sponsorship portfolio. As part of the deal, the brand will provide its data protection and analysis services to the club.
Sevilla fills sleeve position with major Valvoline deal
Spanish football club Sevilla has filled its empty shirt sleeve position, striking a significant deal with US motor oil company Valvoline
Ketxurdin – Reale Seguros & Real Sociedad FC
Reale Seguros celebrated the 2018 renewal of its Real Sociedad partnership with a season-long hot dog giveaway featuring the world’s first club-branded ketchup.
Pros Behind the Pros – Beko & FC Barcelona
In autumn 2019, Beko rolled out an online video series that continued its strategy of using the Barcelona sponsorship to promote healthy lifestyles.
Round-Up: Hyundai breaks with FFA, Ma Guoli leaves CBA, PGA Tour to fly golfers, European football restarts, and more
Hyundai is ending its sponsorship of the Australian A-League after this season, according to the Sydney Morning Herald
Espanyol builds on Chinese presence with Irongest deal
Spanish football club RCD Espanyol has signed up probiotic brand Irongest as its latest regional sponsor in China.
The deal starts immediately and is due to run until the end of the 2020-21 season
Mediapro extends virtual advertising deal with Supponor
Spanish sports marketing and production company Mediapro has signed a long-term extension of its licensing agreement with virtual advertising technology and solutions brand Supponor