Italian Serie A
Inter Milan extends with Gatorade for another year, Torino and CEAT renew
Italian Serie A club Inter Milan has extended its contract with PepsiCo brand, energy drinks manufacturer Gatorade.
The brand first became the club's official sports drink in 2018
AC Milan signs Risparmio Casa as latest sponsorship addition
Italian Serie A club AC Milan has signed up discount store chain Risparmio Casa as a sponsor
AC Milan takes on supermarket group Crai as new sponsor
Italian Serie A club AC Milan has signed a new deal with the supermarket network Gruppo Crai
New Juventus sponsor Wings Mobile looks to break into Italian market
Italian Serie A side Juventus has signed up technology start-up Wings Mobile as a sponsor.
As part of the deal, the brand will be granted visibility during Serie A and Coppa Italia matches
AS Roma latest to sign up Iqoniq to boost fan engagement
Italian Serie A club AS Roma has become the latest football club to sign up fan engagement platform Iqoniq to its sponsorship portfolio
AC Milan bolsters sponsorship portfolio with Bioscalin renewal
Italian Serie A club AC Milan has signed a renewal to its sponsorship contract with pharmaceutical brand Bioscalin.
The association began in 2018 and will now extend until the end of the 2020-21 season
Inter Milan contracts Aim Sports for digital overlay solution
Serie A club Inter Milan has contracted digital advertising company Aim Sports to introduce digital overlay technology at its San Siro Stadium from this season
Bologna signs Facile Ristrutturare as main sponsor alongside raft of new deals
Italian Serie A club Bologna has signed up several new kit sponsors for the 2020-21 season
AC Milan extends with Banco BPM, Udinese continues sustainability push with Bluenergy
Italian Serie A club AC Milan has extended its sponsorship contract with Italian bank Banco BPM
Lavazza signs wide-ranging deal with Italian champions Juventus
Italian Serie A champions Juventus have named Italian coffee brand Lavazza as the official coffee of the Turin-based club in a wide-ranging agreement
Inter Milan extends long-term association with Volvo
Italian football's Inter Milan has extended its contract with automotive brand Volvo. The supply agreement dates back to 2007 and will now extend through the 2020-21 season
AC Milan develops regional sponsorship strategy with signing of Yabo Sports
Italian Serie A club AC Milan has signed up online gambling platform Yabo Sports as its latest regional sponsor. The long-term deal begins ahead of the 2020-21 season and covers the Asia region
Round-Up: Le Tour’s tough Covid-19 rules, Japan to acquire 500m vaccine doses, ONE Apprentice rights deals, and more
The English Premier League allowed 2,500 supporters to attend a friendly between Brighton and Chelsea in a test of Covid-19 measures - AFP/CNA
Radici Group extends with Atalanta as club juggles shirt branding positions
Chemical and plastics multinational Radici Group – the outgoing main shirt sponsor of Serie A oufit Atalanta – will take up a new position on the club’s shirt for domestic competitions in the upcoming seaso…
Plus500 pays club-record fee for Atalanta’s main shirt rights
Trading platform Plus500 has signed as the new main sponsor of Italian Serie A outfit Atalanta, paying a club-record fee for the front-of-shirt rights
Macron inks six-year kit supplier deal with Sampdoria
Italian Serie A club Sampdoria has signed a six-year kit supplier agreement with Italian sports brand Macron until 2026.
Round-Up: WTA Tour restarts, IPL sponsor backlash, Chinese NBL to restart, and more
The restart of the Italian Serie A football season has been moved back a week to September 19 - Reuters/CNA
The WTA Tour restarted yesterday with the Palermo Ladies Open in Sicily, Italy - Reuters/ec/CNA
EA Sports pens licensing agreements with AC Milan and Inter
Italian Serie A clubs AC Milan and Inter Milan have signed up video game developer Electronic Arts (EA) in exclusive licensing agreements