Italian Serie A

Italy’s Lega Serie A is in discussions with Italian telco TIM regarding the renewal of its title sponsorship of the league.

Football analysis provider Bepro has entered a multi-season agreement with Italian Serie A club Bologna to become the club’s ‘Official Performance Analysis Provider’. T

The Italian Football Federation (FIGC) has extended with its sponsor, insurance firm Net Insurance. The deal, which will now run until 2023, is focused on the sponsorship of the FIGC's referees

Italian Serie A club AC Milan has expanded its association with technology company AIM Sport to utilise digital overlay technology at its San Siro stadium

Serie A outfit AS Roma is the latest Italian club to agree a regional betting sponsorship – signing a deal with Asian operator Win365.

Italian football's Udinese Calcio has renewed its sponsorship contract with home furnishings retail chain Conforama. The one-year extension builds on an association which began in the 2017-18 season

Napoli has become the latest Italian football club to sign up sport and entertainment platform Starcasinò.Sport as a sponsor.

Italian Serie A football club Atalanta has signed up fashion brand Replay as a sponsor. The deal will run for the next three seasons, until the end of the 2022-23 campaign

Italian football club AC Milan has signed up Italian fashion house Etro as a sponsor

Inter Milan has become the latest Italian Serie A club to sign up sport and entertainment platform Starcasinò.sport as a sponsor.

Italian Serie A club AC Milan has extended its sponsorship contract with Italian pasta brand La Molisana

Italian Serie A club Genoa has filled its front-of-shirt and sleeve sponsor positions with Banca Sistema and medical diagnostic provider Synlab respectively

AC Milan has extended its official partner contract with sport, media and entertainment portal Starcasinò.sport.

Italian Serie A club Inter Milan has extended its contract with PepsiCo brand, energy drinks manufacturer Gatorade. The brand first became the club's official sports drink in 2018

Italian Serie A club AC Milan has signed up discount store chain Risparmio Casa as a sponsor

Italian Serie A club AC Milan has signed a new deal with the supermarket network Gruppo Crai

Italian Serie A side Juventus has signed up technology start-up Wings Mobile as a sponsor. As part of the deal, the brand will be granted visibility during Serie A and Coppa Italia matches

Italian Serie A club AS Roma has become the latest football club to sign up fan engagement platform Iqoniq to its sponsorship portfolio