Italian Serie A
Lega Serie A in talks with TIM over title sponsor renewal
Italy’s Lega Serie A is in discussions with Italian telco TIM regarding the renewal of its title sponsorship of the league.
Bepro joins Bologna as performance analysis provider
Football analysis provider Bepro has entered a multi-season agreement with Italian Serie A club Bologna to become the club’s ‘Official Performance Analysis Provider’.
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FIGC extends with Net Insurance in referee-focused sponsorship
The Italian Football Federation (FIGC) has extended with its sponsor, insurance firm Net Insurance.
The deal, which will now run until 2023, is focused on the sponsorship of the FIGC's referees
AC Milan broadens AIM Sport deal to incorporate digital overlay
Italian Serie A club AC Milan has expanded its association with technology company AIM Sport to utilise digital overlay technology at its San Siro stadium
Roma signs Win365 as regional sponsor in Asia, Dal Pino wants betting ban reversed
Serie A outfit AS Roma is the latest Italian club to agree a regional betting sponsorship – signing a deal with Asian operator Win365.
Udinese extends with Conforama for another season
Italian football's Udinese Calcio has renewed its sponsorship contract with home furnishings retail chain Conforama.
The one-year extension builds on an association which began in the 2017-18 season
Napoli joins Inter and AC Milan in signing up Starcasinò.Sport
Napoli has become the latest Italian football club to sign up sport and entertainment platform Starcasinò.Sport as a sponsor.
Atalanta becomes latest European club to sign up Replay
Italian Serie A football club Atalanta has signed up fashion brand Replay as a sponsor.
The deal will run for the next three seasons, until the end of the 2022-23 campaign
AC Milan adds Etro to sponsorship portfolio
Italian football club AC Milan has signed up Italian fashion house Etro as a sponsor
Inter Milan follows city rivals in signing Starcasinò.sport as a sponsor
Inter Milan has become the latest Italian Serie A club to sign up sport and entertainment platform Starcasinò.sport as a sponsor.
AC Milan renews with pasta brand La Molisana
Italian Serie A club AC Milan has extended its sponsorship contract with Italian pasta brand La Molisana
Genoa fills sponsor slots with Banca Sistema and Synlab
Italian Serie A club Genoa has filled its front-of-shirt and sleeve sponsor positions with Banca Sistema and medical diagnostic provider Synlab respectively
AC Milan renews association with Starcasinò.sport
AC Milan has extended its official partner contract with sport, media and entertainment portal Starcasinò.sport.
Inter Milan extends with Gatorade for another year, Torino and CEAT renew
Italian Serie A club Inter Milan has extended its contract with PepsiCo brand, energy drinks manufacturer Gatorade.
The brand first became the club's official sports drink in 2018
AC Milan signs Risparmio Casa as latest sponsorship addition
Italian Serie A club AC Milan has signed up discount store chain Risparmio Casa as a sponsor
AC Milan takes on supermarket group Crai as new sponsor
Italian Serie A club AC Milan has signed a new deal with the supermarket network Gruppo Crai
New Juventus sponsor Wings Mobile looks to break into Italian market
Italian Serie A side Juventus has signed up technology start-up Wings Mobile as a sponsor.
As part of the deal, the brand will be granted visibility during Serie A and Coppa Italia matches
AS Roma latest to sign up Iqoniq to boost fan engagement
Italian Serie A club AS Roma has become the latest football club to sign up fan engagement platform Iqoniq to its sponsorship portfolio