Italian Serie A
Pellettieri di Parma footwear brand joins growing AS Roma portfolio
Italian Serie A club AS Roma has signed a supplier deal with Italian footwear brand Pellettieri di Parma
EToro signs sponsorship deals with nine Serie A clubs
Investment platform eToro has moved into the Italian football sponsorship market, signing deals with nine Serie A clubs
Juventus signs up Bitget cryptocurrency exchange in IMG-brokered sleeve deal
Cryptocurrency derivatives exchange Bitget has become the first-ever shirt sleeve partner of Italian Serie A football club Juventus
Bitci signs first Serie A club agreement with Spezia Calcio
Turkish blockchain technology provider Bitci has become a premium partner of Italian Serie A club Spezia Calcio for the next three seasons, from 2021-22 to 2023-24
Ariston expands China-facing Juventus deal to include Indonesia
Italian Serie A side Juventus has expanded its regional sponsorship deal with Italian heating systems brand Ariston to include Indonesia
Inter signs up Pop Caffè as Bologna inks deals with EA Sports
Italian coffee brand Pop Caffè has become the official coffee partner of reigning Italian Serie A champions Inter Milan for the next two seasons.
Radici nets Atalanta sleeve sponsorship in cup competitions, Roma delivers Uber Eats
Serie A club Atalanta has expanded its sponsorship contract with chemical and plastics company Radici Group, while fellow Italian clubs Roma and Spezia Calcio have signed up food delivery service Uber…
Nexen Tire signs Italy-only deal with resurgent AC Milan
Korean tyre brand Nexen Tire has become Italian Serie A club AC Milan’s new tyre sponsor in the Italian market.
Napoli highlights international expansion strategy with Amazon sleeve deal
Italian Serie A club Napoli has named e-commerce giant Amazon as its sleeve sponsor for the next two years, from 2021-22 to 2022-23
Armani’s EA7 sportswear brand signs one-year kit deal with Napoli
Italian fashion house Giorgio Armani has agreed to become the kit supplier to Italian Serie A club Napoli using its EA7 sportswear brand
Juventus lights up green energy credentials with Alperia sponsorship
Italian energy provider Alperia, has become the ‘Official Green Energy Partner’ of Italian Serie A club Juventus.
Bologna signs Asia-facing deal with DB Sports
Italian Serie A club Bologna has signed a regional sponsorship for Asia with The Philippines-based sports betting platform DB Sports for the next two season from 2021-22 to 2022-23
Eneos signs up with AC Milan to increase European exposure
Japanese premium engine oils brand Eneos has become the new ‘Official Motor Oil Partner’ of Italian Serie A club AC Milan.
Serie A extends virtual advertising deal with ISG
Italy’s Serie A has extended its three-year deal with the Interregional Sports Group under which the specialist virtual advertising agency sells the league’s ‘virtual carpet’ inventory to international sponsor…
Sportitalia extends Italian youth football rights, Crypto.com to sponsor Serie A’s VAR
Sportitalia, the multi-sport broadcaster, has retained its domestic rights to the Primavera youth football competitions operated by Lega Serie A
FIGC calls for suspension of betting sponsorship ban in financial relief plan
The Italian Football Federation (FIGC) has called for the government ban on domestic betting sponsorships to be suspended as part of a raft of measures to lighten the financial burden on football clubs…
Celly joins growing AC Milan portfolio
Italian Serie A club AC Milan has signed the Italian smartphone accessories brand Celly as a new sponsor
Deloitte European football study: Covid sparked 13-per-cent market contraction
The Covid-19 pandemic resulted in the European football market contracting 13 per cent to overall revenues of €25.2bn ($29.9