Italian Serie A
AS Roma reveals blockchain network DigitalBits as likely main sponsor
Italian Serie A club AS Roma has revealed blockchain network DigitalBits as its likely new main shirt sponsor, despite the absence of any official announcement
Lenovo upgrades as Inter’s back-of-shirt sponsor, Socios.com ‘favourites’ for main shirt deal
Chinese technology company Lenovo has upgraded its multi-year sponsorship of Italian Serie A club Inter Milan to become the club’s back-of-shirt sponsor.
Hyundai extends back-of-shirt deal with AS Roma
Korean car maker Hyundai Motor has extended its back-of-shirt sponsorship agreement with Italian Serie A club AS Roma
Udinese extends sleeve deal with Prosciutto di San Daniele
Italian Serie A club Udinese has extended the club’s shirt sleeve sponsorship with local food brand Prosciutto di San Daniele for the 2021-22 season.
Pirelli signs Inter global tyre partner deal as club continues search for main sponsor
Serie A club Inter Milan is continuing its search for a new front-of-shirt sponsor for the 2021-22 season, after Italian tyre brand Pirelli, which has held the designation for 26 years, opted to downgrade…
Napoli joins Konami’s Serie A set in wide-ranging deal
Japanese video game developer Konami has strengthened its Italian football portfolio by agreeing a wide-ranging deal with Serie A club Napoli
US investor-owned Serie A club Spezia extends kit deal with Acerbis
Italian Serie A newcomer Spezia Calcio has extended its kit supply deal with the Acerbis sports brand until the end of the 2022-2023 season
Roma signs deals with REPX and LeoVegas.News
Italian Serie A football club AS Roma has added fintech company REPX and LeoVegas.News, a sports website operated by online casino LeoVegas, to its official partner roster
AC Milan signs Therabody as ‘Official Recovery Partner’
Italian Serie A club AC Milan has become the latest sports organisation to sign up training and recovery technology company Therabody to its sponsorship roster
REPX showcases branded pre-paid card business in Parma sponsorship
Fintech brand REPX has agreed a branded pre-paid card sponsorship with Italian Serie A football club Parma, likely to be the first of many signed by the company with European football clubs
Roma finalises New Balance as Nike replacement
Italian football club AS Roma has finalised an agreement with New Balance as its new kit supplier.
The deal, which will begin at the start of the 2021-22 season, was first reported in October last year
AS Roma adds AYX as Asian betting sponsor, Fiorentina renews with Sammontana
Italian Serie A club AS Roma has struck a regional sponsorship with betting operator AYX for the Asian market
Udinese signs short-term Ryanair sponsorship
Italian Serie A club Udinese has signed up airline Ryanair as its latest sponsor.
The brand becomes the club’s 'Official Mobility Partner' for the rest of the 2020-21 season.
Fonbet bolsters brand image in regional deal with AC Milan
Russian betting operator Fonbet has signed as the new ‘Official Sports Betting Partner’ of Serie A club AC Milan in Russia and the CIS region.
AC Milan expands regional sponsorship presence with Jeeny deal
Italian Serie A club AC Milan has signed up ride-hailing app Jeeny as a regional sponsor
Ariston makes Chinese market play with Juventus regional deal
Heating systems brand Ariston has signed a regional deal for the Chinese market with Italian Serie A club Juventus
AC Milan signs with Socios.com, as Inter strikes regional deal with LD Sports
AC Milan have become the latest football club to sign up with fan engagement platform Socios.com
Konami adds Lazio to Italian football club portfolio
Italian Serie A football club Lazio has signed a deal with video game developer Konami, making Lazio the latest club to join Konami’s club partner programme for its PES football game franchise.