Italian Serie A

Football
Sponsorship & Marketing

Italian Serie A club Empoli has signed a three-year extension to its main shirt sponsorship agreement with computer products company Computer Gross – and expanded the deal to include the club’s stadium nam…
Football
Sponsorship & Marketing

Italian Serie A club Bologna has named Canadian dairy company Saputo – the family business of the club’s president and majority owner Joey Saputo – as its main shirt sponsor. T
Football
Sponsorship & Marketing

Serie A club Internazionale has extended its long-term technical supplier agreement with Nike, but has yet to agree a main shirt sponsorship for the upcoming season
Football
Sponsorship & Marketing

Adidas has confirmed its return as kit supplier of Italian Serie A club AS Roma, having overcome the previous incumbent’s demand for ‘first right of refusal’ in an arbitration court in February. T
Football

Going into the summer recess, 18 out of 20 Italian Serie A clubs are thought to not have a front-of-shirt sponsor for the 2023-24 season, despite teams from the league enjoying a revival in Europe. Frank Dunne examines the reasons for their struggles.
Football
Sponsorship & Marketing

Inter Milan has agreed an 11th-hour shirt sponsorship deal with Paramount+ covering the team’s appearance in next weekend’s Uefa Champions League final against Manchester City.
Football
Sponsorship & Marketing

Inter Milan and AS Roma have removed the DigitalBits brand from the front of their shirts amid ongoing issues over sponsorship fee payments from the blockchain network
Football
Sponsorship & Marketing

AS Roma has been given the green light to enact its new kit supplier agreement with Adidas from next season, having been taken to an arbitration court by its current supplier New Balance
Football
Sponsorship & Marketing

Italian Serie A club Udinese has further extended its sleeve sponsorship deal with food products manufacturer Consorzio del Prosciutto di San Daniele
Football
Sponsorship & Marketing

The online sports news service of gaming operator LeoVegas has become the new training kit sponsor of Italian Serie A club Inter Milan. Along with the front-of-shirt training kit rights, the LeoVegas
Football

AC Milan says the renewal of its front-of-shirt deal with long-standing sponsor Emirates on significantly improved terms is a reward for winning Italy’s Serie A last season and the club's return to the Uefa Champions League.
Football

Serie A league leader SSC Napoli sold its back-of-shirt branding position to Korean cryptocurrency exchange Upbit earlier this month, in a deal brokered by the European arm of the Entourage Sports & Entertainment agency.
Football

The deal builds on eBay’s original sponsorship of Inter announced in October, which saw the brand become the Serie A club’s ‘Official Marketplace Partner’ for the 2022-23 and 2023-2024 seasons.
Football
Finance & Law

Pay-TV broadcaster beIN Sports has been forced to cease broadcasts in France of Italian Serie A football matches featuring Atalanta owing to regulatory concerns over the club’s main sponsor, financial t…
Football
Licensing & Merchandising

Italian Serie A club AS Roma believes that its projected kit supplier agreement after this season – thought to have been signed with Adidas – is likely to be overturned following a lawsuit by the incumbent tec…
Football

Italian clubs are negotiating with betting brands as 2018 ban set to be overturned Much-delayed white paper on UK regulation due in the coming weeks
Football
Sponsorship & Marketing

Italian Serie A club AS Roma has signed a back-of-shirt sponsorship deal with luxury hotel and resorts group Auberge Resorts Collection
Football
Sponsorship & Marketing

Italian Serie A club Udinese has signed consumer credit company Prestipay as its new co-sponsor, with the Udine-based company set to receive front-of-shirt branding rights