Indian Premier League (IPL)

Cricket

Swiggy’s IPL 2020 activation spanned national and regional television, digital and social with humorous content reinforcing its brand benefits of convenience and simplicity.
Cricket

Edtech startup Unacademy leveraged its IPL 2020 partnership – including title rights to the ‘Unacademy Fan of the Match’ and the ‘Unacademy Cracking Sixes’ – to target potential and current students aged 14 to 32.
Cricket
Media

Internet search giant Google will show Indian Premier League match highlights this year via its Web Stories feature under a tie-up with Indian media group Disney Plus Hotstar
Cricket
Sponsorship & Marketing

Indian Premier League franchise the Delhi Capitals has secured a 50-per-cent increase in sponsorship revenue compared to 2020
Cricket

The Association of Mutual Funds in India leveraged its associate partner status of the 2020 IPL to drive investment in mutual funds through a cricket commentary style campaign on audio streaming services and social media.
Cricket
Sponsorship & Marketing

The Rajasthan Royals has signed Expo 2020 Dubai as its principal sponsor, while gaming platform Mobile Premier League will continue in the same role for fellow Indian Premier League cricket franchise Kolkata…
Cricket
Sponsorship & Marketing

Indian Premier League team Royal Challengers Bangalore has agreed a multi-year kit supply deal with sportswear firm Puma, beginning this year
Cricket
Sponsorship & Marketing

Chennai Super Kings, the Indian Premier League cricket franchise, has signed a sponsorship extension with Equitas Small Finance Bank
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Sponsorship & Marketing

The Indian Premier League, domestic rights-holding broadcaster Star India, and the league's teams are in the midst of closing a series of sponsorship deals ahead of the start of this year's tournament…
Cricket

Indian fintech brand CRED, an official partner of 2020 Indian Premier League, leveraged its rights through a series of tongue-in-cheek TV and online ads starring iconic celebrities from the 90s.
Cricket
Sponsorship & Marketing

Indian tyre brand BKT Tires has agreed sponsorship deals with seven Indian Premier League teams for the upcoming season
Cricket
Sponsorship & Marketing

Indian Premier League team the Rajasthan Royals wants to increase its sponsorship revenue by as much as 40-per-cent this year, and has agreed a two-season sponsorship deal with motorcycle helmet manufacturer…
Cricket
Events

Having last year decamped from India to the UAE due to the impact of the Covid-19 pandemic, the Indian Premier League will take place on home soil this year with six cities shortlisted as hosts
Cricket
Sponsorship & Marketing

Logistics brand DHL Express has become a principal sponsor and official logistics partner of Indian Premier League (IPL) champions Mumbai Indians ahead of the 2021 season
Cricket
Sponsorship & Marketing

Chinese mobile phone maker Vivo will return as title sponsor of the Indian Premier League this year, after stepping back from the role last year and following more recent reports it was looking to exit…
Cricket
Sponsorship & Marketing

Indian Premier League title sponsor Vivo, the Chinese mobile phone maker, is reported to be looking to end its deal early
Cricket

At the IPL 2020, JSW Steel leveraged its principal sponsorship of the Delhi Capitals to target a new, broader demographic through a social-first campaign fronted by star player Rishabh Pant.
Cricket
Finance & Law

IMG-Reliance, the joint venture between the IMG agency and Indian conglomerate Reliance Industries, says it has raised record revenue on the back of sponsorship and licensing deals for the Indian Premier…