German Bundesliga
Bayern on track for ‘€200m’ Telekom extension
German Bundesliga club Bayern Munich is reportedly close to signing a €200m ($206m) contract extension with main shirt sponsor Deutsche Telekom.
Bayern signs up Adobe to ‘digital transformation’ sponsorship
German Bundesliga champions Bayern Munich have signed a major, multi-year sponsorship deal with software company Adobe
RB Leipzig agrees sleeve deal with AOC, Babista upgrades at Freiburg
German real estate developer AOC has become the shirt sleeve sponsor for Bundesliga club RB Leipzig (RBL), while men’s fashion brand Babista has upgraded to a similar deal at SC Freiburg.
Dortmund continues deal spree with Workday signing as Premium Partner
Workday, a provider of enterprise cloud applications for finance and human resources, has signed as a Premium Partner of Bundesliga club Borussia Dortmund
Schalke finds permanent replacement for Gazprom in MeinAuto.de shirt deal
Online car retailer MeinAuto.de has become the new main shirt sponsor of top-tier German Bundesliga club Schalke 04.
MeinAuto
Bayern Munich extends Konami deal
German Bundesliga champion Bayern Munich has extended its agreement with video game developer Konami
Trive signs Bayer Leverkusen shirt sleeve deal
Multi-asset investment platform Trive has signed as the shirt sleeve sponsor of German Bundesliga club Bayer 04 Leverkusen in a two-year deal
Aroundtown retains Union Berlin ties with sleeve sponsorship
Commercial real estate company Aroundtown has maintained its association with Union Berlin by signing on as the German Bundesliga club’s new sleeve sponsor in cup competitions.
Jako comes in as Kappa agrees early exit with Mainz
German Bundesliga football club FSV Mainz 05 has brought an early end to its kit deal with Italian sporting goods manufacturer Kappa and will switch to domestic company Jako
Opel heads for sponsorship exit at Borussia Dortmund
German car brand Opel will not renew its sleeve sponsorship of German Bundesliga outfit Borussia Dortmund after this season
TST upgrades Mainz sponsorship in Infront-brokered deal
German logistics company TST has expanded its sponsorship of Bundesliga club FSV Mainz 05 from a club partner to the official premium partner position from next season
Supponor’s latest virtual advertising solution approved for Bundesliga clubs
Virtual advertising firm Supponor has secured league-wide approval to supply its software-based virtual advertising solution to the German Football League (DFL)
Union Berlin expands Wefox deal to include front-of-shirt position
German football club Union Berlin has expanded its sponsorship contract with digital insurance company Wefox to include front-of-shirt rights
Mizuno signs with Bochum as Jako extends at Stuttgart, buys shares
German Bundesliga clubs VfL Bochum and VfB Stuttgart have signed new and extended kit supplier deals with Mizuno and Jako, respectively
Lewandowski exits Huawei deal after reports on company’s support for Russia
Bayern Munich and Poland national team striker Robert Lewandowski has terminated his endorsement contract with Chinese technology company Huawei days after it was reported to have assisted Russian cyber-security…
Sonepar extends and expands Borussia Mönchengladbach sleeve sponsorship
German Bundesliga club Borussia Mönchengladbach has signed an extension and expansion of its sleeve sponsorship agreement with French electrical wholesaler Sonepar.
Castore makes Bundesliga move with long-term Bayer Leverkusen deal
Castore has finalised a long-term kit supply sponsorship with Bayer Leverkusen as the British sporting apparel company enters the German Bundesliga for the first time
Ford extends FC Köln sponsorship
German car manufacturer Ford-Werke has extended its sponsorship of German Bundesliga club FC Köln until the end of the 2024-25 season.