French Ligue 1
Sportfive supports Blåkläder in Lille back-of-shorts deal
Swedish workwear manufacturer Blåkläder has signed as the back-of-shorts sponsors for French Ligue 1 club Lille OSC in a three-season deal.
Doubts raised over Cazoo sponsorships amid European business review
Renewed doubts have been raised over Cazoo’s sports sponsorships in mainland Europe, including deals with a handful of football clubs, after the British online car retailer said it was “reviewing” its b…
Sportfive brokers Auxerre and Lille deals
Newly promoted Ligue 1 club Auxerre has renewed its sponsorships with five brands that supported the club in French football’s second flight.
Sportfive brokers deals for Lille, Reims and Lyon ahead of new season
The Sportfive agency has brokered sponsorship deals with a trio of French Ligue 1 clubs ahead of the new season which kicks off this weekend
1xBet adds PSG regional deal to football portfolio
Paris Saint-Germain has signed up online betting platform 1xBet as a regional sponsor in Africa and Asia for the next three seasons
Zebet signs as Nantes shorts sponsor in Infront-brokered deal
Sports betting brand Zebet has signed as the front-of-shorts sponsor of French Ligue 1 club Nantes for the next three seasons, from 2022-23 to 2024-25
VBet adds Nice to French football club portfolio
Betting operator VBet France has signed a three-season shorts sponsorship agreement with French Ligue 1 outfit OGC Nice until 2025
Sportfive brokers Randstad’s back-of-shirt deal at Lens, Saint-Étienne’s Zebet renewal
The Sportfive agency has brokered a new, back-of-shirt deal between Ligue 1 outfit Racing Club de Lens and the Randstad Group, starting this season, as well as relegated Saint-Étienne’s continued association wi…
Accor downgrades to PSG training sleeve, Smart Good Things upgrades at Saint-Etienne
Hotel group Accor has extended its association with Paris Saint-Germain for a further four years to promote its lifestyle loyalty programme – ALL-Accor Live Limitless.
Qatar Airways upgrades to ‘€60m-to-€70m’ per season PSG main shirt deal
State-owned carrier Qatar Airways has become the new official shirt sponsor of Paris Saint-Germain in what is believed to be a three-year deal from 2022-23 to 2024-25
Soprema names RC Strasbourg performance centre
French Ligue 1 club RC Strasbourg has signed up waterproofing sector company Soprema as the naming rights partner to the club’s new training centre.
VBet extends with AS Monaco
Online sports betting company VBet has extended its sponsorship of French Ligue 1 club AS Monaco for three more years, from 2022-23 to 2024-25
PSG reveals Messi-inspired 13 per cent hike in sponsorship revenue
French Ligue 1 club Paris Saint-Germain experienced a 13 per cent increase in sponsorship revenue in the 2021-22 season, thanks largely to the presence of Lionel Messi in the championship-winning team
Cazoo adds Marseille to shirt sponsorship portfolio
Online car retailer Cazoo will become the new main shirt sponsor of French Ligue 1 club Olympique de Marseille from the start of next season in a multi-year agreement
Lille ‘agrees Cazoo shirt sponsorship deal’, adds Forma-Protec
French Ligue 1 club Lille has reportedly signed UK-based online car retailer Cazoo as its front-of-shirt sponsor
PSG adds to regional portfolio with Volt and Big Cola
Peruvian beverage group AJE has signed a regional sponsorship with French Ligue 1 club Paris Saint-Germain until June 2024
Strikerz Inc. sponsors AS Monaco ahead of UFL football game launch
French football club AS Monaco has made Strikerz Inc. – the developer of free-to-play online football game UFL – the club’s ‘Official Football Gaming Supplier’.
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PSG delivers Premium Partner sponsorship with Gorillas
Fast delivery grocery service Gorillas has joined the upper tier of French Ligue 1 club Paris Saint-Germain’s sponsorship portfolio in a multi-year deal.