Formula One

British Formula One motor-racing team Williams has agreed a multi-year extension to its partnership with international human resources provider Randstad.

Formula One has come under fire from the European Alcohol Policy Alliance (Eurocare) over the level of alcohol advertising in the motor-racing championship.

The Sauber Formula One motor racing team has signed a partnership with financial institution Banco do Brasil for 2015 following confirmation that Brazilian rookie Felipe Nasr will be part of its driver line-up next season.

The Mercedes Formula One motor racing outfit has announced a multi-year extension to its team supplier partnership with German sportswear giant Puma.

Cloud computing company EMC is using a consistent sponsorship strategy across its portfolio to build brand image and grow revenues.

Jewellery brand Endless Jewelry has agreed to become a sponsor of the Lotus Formula One motor-racing team for next week’s United States Grand Prix.

Formula One motor racing team Red Bull has announced a commercial partnership with retail foreign exchange broker Exness.

The Mercedes Formula One motor racing team has confirmed a sponsorship deal with German fashion brand Hugo Boss.

Diageo-owned whisky brand Johnnie Walker extended its presence in Formula One by signing a four-year deal, which began this month, to become the Official Whisky of Formula One.

September (and the end of August) saw a number of landmark sponsorship deals cross the line – and Sports Sponsorship Insider has covered the best of them.

Scotch whisky brand Johnnie Walker has entered into a multi-year partnership with the Formula One motor-racing series.

Raising global brand awareness and technology showcasing is key to Swiss luxury watchmaker Hublot’s sponsorship strategy.

Formula One motor-racing team Mercedes has extended a partnership with watch manufacturer IWC Schaffhausen.

Simplifying the way organisations and individuals use technology is the overarching aim of software company SAP. Sports sponsorship is a great way to reinforce this message, Chris Burton, Head of Global Sponsorship at SAP, told Sport Sponsorship Insider.

Formula One motor-racing team Lotus has agreed its latest short-term sponsorship deal by signing a three-race contract with Chinese television and refrigeration manufacturer Hisense.

Online gaming company Interwetten has agreed to become a sponsor of the Lotus Formula One motor racing team for the German and Hungarian Grands Prix.