Formula One
Sauber F1 gets taste for Malbuner Power Slice
Formula One motor-racing world championship team Sauber F1 has signed up snack brand Malbuner Power Slice as a premium partner.
Tag Heuer lands engine branding rights as Red Bull deal confirmed
Formula One team Red Bull Racing has confirmed a deal with luxury watch brand Tag Heuer, with the Swiss company set to take on branding rights to the team’s power unit from the 2016 season of the motor racing championship.
Red Bull retains Exness backing for 2016 F1 season
Red Bull Racing has agreed a one-year extension to its sponsorship agreement with retail foreign exchange broker Exness.
Sauber brokers CNBC partnership
Formula One motor racing team Sauber has entered into a partnership with global business and financial news broadcaster CNBC.
Manor Marussia pumps up the volume with Shazam
Formula One motor racing team Manor Marussia has entered into a partnership with music streaming service Shazam.
Tag Heuer to switch F1 allegiance
Luxury watch brand Tag Heuer has agreed a sponsorship deal with Formula One motor racing team Red Bull, bringing to an end its long-standing partnership with rival outfit McLaren.
Toro Rosso looks long-term with Interproteccion partnership
Italian Formula One motor racing team Toro Rosso entered into a partnership with Mexican insurance broker Interproteccion for the country’s return to the motor racing series’ calendar at the weekend, with the two parties set to explore a long-term collaboration.
McLaren-Honda stays with Hilton
Hospitality and hotel chain Hilton Worldwide has extended a partnership with the McLaren-Honda Formula One motor-racing team.
Ferrari locks down Kaspersky Lab extension
Russian cybersecurity company Kaspersky Lab has agreed a five-year extension to its sponsorship deal with Formula One motor racing team Ferrari.
McLaren toasts Chandon partnership
Formula One motor-racing team McLaren has unveiled a partnership with Chandon, a sparkling wine brand of the Moët Hennessy group.
Red Bull freshens up sponsor portfolio for Japanese GP
Formula One motor racing team Red Bull Racing has named AeroSlim, the herbal breath freshener and mouth cleanser, as an official sponsor for this weekend’s Japanese Grand Prix.
Audi considers F1 team with Red Bull as sponsor
The car manufacturer Audi is contemplating entering Formula One with Red Bull serving as a main sponsor of the motor-racing team, according to German car magazine Auto Bild.
Singapore Airlines maintains backing of nation’s F1 race
Singapore Airlines has agreed an extension to its title sponsorship deal with Formula One’s Singapore Grand Prix.
Mercedes-Benz: Tight strategy goes straight for customers
Luxury carmaker Mercedes-Benz uses its sponsorships in football to increase global brand consideration and perception but uses its other agreements to directly target potential customers.
Manor gets started with Flex-Box and Airbnb
The Manor Formula One team has signed a performance-related deal with shipping container company Flex-Box until the end of the season as the team continues to gain momentum both on and off the track.
Manor Marussia bolsters portfolio with Flex Box
The Manor Marussia Formula One motor-racing team has signed up Flex Box, a leading manufacturer and supplier of new shipping, storage and reefer containers, as its latest partner.
Force India raises glass to Cavall deal
Formula One motor racing team Force India has agreed a partnership with Mexican wine producer Cavall.
Manor Marussia accommodates Airbnb as new partner
Community-driven hospitality company Airbnb has signed its latest commercial deal in the sports market by agreeing a partnership with the Manor Marussia Formula One motor racing team.