Formula One

Motorsport

Formula One motor-racing team Red Bull Racing has extended and expanded its partnership with mobile services company Citrix.
Motorsport

Price and racing performance were the driving factors in the transfer of sponsorship loyalties by two brands from the McLaren Honda Formula One team to Red Bull Racing in the last 12 months
Motorsport

Formula One motor-racing team Force India has entered into a partnership with Diageo-owned whisky brand Johnnie Walker, according to multiple reports.
Motorsport

Swiss watchmaker Rolex has extended its title sponsorship agreement with the Australian leg of the Formula One motor-racing championship.
Motorsport

Formula One motor-racing team Red Bull Racing has renewed its partnership with British sportscar marque Aston Martin.
Motorsport

Formula One motor-racing team Red Bull Racing has entered into a partnership with multinational oil and gas company ExxonMobil.
Motorsport

Luxury design brand Felio Siby signed as the Official Lifestyle Partner of Formula One team Force India this year to drive barnd awareness and sales of its limited edition watches.
Motorsport

Incoming McLaren executive director Zak Brown has ruled out the possibility of the Formula One motor-racing team securing a new title sponsor in time for the start of the 2017 season.
Motorsport

Formula One motor-racing team Red Bull Racing has renewed its partnership with Swiss watchmaker Tag Heuer.
Motorsport

Emergent Formula One racing team Sahara Force India was able to carve out a one-race deal with on-car branding for the US clothing company Levi's because the logo rights were transferred from United Breweries, the drinks company part-owned by the team's principal Vijay Mallya.

Motorsport

Clothing company Levi Strauss has agreed a deal for its Levi’s brand to become a partner of Formula One motor-racing team Force India.

Football

This summer logistics company DHL renewed a second-tier deal with English Premier League champions Leicester City and added a second-tier agreement with German Bundesliga 2 football club Bochum as the company continues to benefit from its Partner Program, an online portal that supports regional teams when selecting and activating sponsorships.

Motorsport

Formula One motor racing team Toro Rosso has entered into a partnership with human resources firm Gi Group.

Badminton

France-based oil and gas company Total is looking to secure agreements that support its ‘One Ambition, One Total’ diversification policy, a direction that includes its recent mega-deal with the Confederation of African Football (CAF).

Motorsport

Formula One motor racing team Toro Rosso has extended its partnership with hybrid cloud data protection company Acronis following a successful collaboration between the two parties at last weekend’s Hungarian Grand Prix.

Motorsport

Our guest blogger, Richard Gillis, says you shouldn't believe every rumour you read about the sports sector 

Motorsport

Formula One motor racing team Toro Rosso has partnered with hybrid cloud data protection company Acronis for the upcoming Hungarian Grand Prix.

Motorsport

The IBM Spectrum Computing division of US technology and consulting corporation IBM has extended its partnership with Formula One motor racing team Red Bull Racing.