Formula E

The Formula E electric car-racing series has today (Tuesday) unveiled a title sponsorship agreement with Swiss industrial technology company ABB.

The Formula E electric car-racing series has reportedly signed a title sponsorship agreement with Swiss industrial technology company ABB, while Swiss private banking group Julius Baer has been unveiled as the naming-rights sponsor of the inaugural Zurich ePrix.

German luxury car brand BMW has upped its investment in the Formula E motor racing series to promote the BMW i range of hybrid and electric cars and claim a leadership position in the fast-growing e-mobility sector.

German luxury car brand BMW has signed a multi-year extension to remain Official Vehicle Partner of the Formula E race series as it continues to press its claim as a leader in the electric mobility sector.

Formula E has extended deals with founding partners, French tyre manufacturer Michelin and German automotive manufacturer BMW, ahead of the 2017-18 season of the electric car-racing series.

German fashion house Hugo Boss and the Formula E electric car-racing series have today (Monday) confirmed the signing of a new sponsorship agreement.

Telecommunications provider HKT has renewed its title sponsorship of the Hong Kong leg of the Formula E electric car-racing series.

Mining company Antofagasta Minerals has been named as the title sponsor of next year’s Formula E race in Santiago, which will mark Chile’s debut in the electric car-racing series.

US wireless technologies specialist Qualcomm has agreed a deal to become the title sponsor of the Formula E electric car-racing series’ inaugural ePrix in New York City.

The Formula E electric car-racing series has partnered with the EMEA division of Disney in a move designed to promote the entertainment and media company’s new movie, Cars 3.

Qatar Airways has reached an agreement with the Formula E electric car-racing series to sponsor events in Paris and New York City.

Allianz has add the Formula E Championship to its new portfolio of digital sports sponsorships, which includes Drone Racing League and Roborace, the world’s first driverless electric race series.

German financial services company Allianz has entered into a partnership with the Formula E electric car-racing series.

Consumer electronics company Panasonic’s existing retail supplier arrangement with carmaker Jaguar Land Rover proved key to its title sponsorship deal with the new Jaguar Formula E team.

Japanese electronics giant Panasonic has been unveiled as the title sponsor of British automotive marque Jaguar’s entry into Formula E, while US manufacturing company Lear Corporation will also partner its efforts in the electric car-racing series.

This summer logistics company DHL renewed a second-tier deal with English Premier League champions Leicester City and added a second-tier agreement with German Bundesliga 2 football club Bochum as the company continues to benefit from its Partner Program, an online portal that supports regional teams when selecting and activating sponsorships.