Formula 1
Iqoniq adds McLaren Racing to sports portfolio
McLaren Racing has signed the engagement app Iqoniq as the official fan engagement partner of the McLaren Formula 1 team
Petrobras exit makes room for return of Gulf at McLaren Racing
Gulf Oil International has signed a multi-year sponsorship with the McLaren Racing Formula One team and luxury supercar company McLaren Automotive
Sale of F1 chequered flag squares to fans attracts strong interest
The sale of personalised squares within Formula 1’s official chequered flag has been extended to the end of the 2020 season after strong interest from fans.
1920 Worldwide wins sponsorship development role with Williams F1
Formula 1 team Williams Racing has appointed London-based sport and entertainment agency 1920 Worldwide to help develop and sell its new commercial programme
DP World secures Renault F1 title deal, aims to reduce team’s carbon footprint
Renault F1 has signed a title sponsorship deal with the Dubai-based logistics company DP World which will see the team called the Renault DP World Formula 1 Team from this season
Casio and Edifice sign up with Red Bull-owned Scuderia AlphaTauri
The Casio Computer brand has renewed its official partnership with the Formula 1 team Scuderia AlphaTauri, formerly known as Scuderia Toro Rosso
BWT upgrades to Racing Point F1 title sponsor as SportPesa steps down
Austrian water technology specialist, BWT – Best Water Technology – has upgraded its principal sponsor deal with Racing Point F1 to a full title sponsorship.
Ineos seals five-year Mercedes sponsorship, Wolff reiterates F1 commitment
British petrochemicals company Ineos has built on existing ties with Formula 1 team Mercedes by signing on as a principal partner, with team principal and chief executive Toto Wolff using today’s (Monday’s) ann…
ExxonMobil extends with Aston Martin Red Bull Racing
Oil and lubricant brand ExxonMobil has signed a multi-year extension as the official fuel, lubricant and technology partner to the Aston Martin Red Bull Racing Formula 1 team
Sofina steps up Williams commitment amid sponsor departures
Canadian food products manufacturer Sofina Foods has extended and expanded its sponsorship deal with Formula 1 motor-racing team Williams.
Sofina first joined the team as a partner for the 2019 season
PKN Orlen follows Kubica to Alfa Romeo Racing in co-title deal
Formula 1 team Alfa Romeo Racing has signed up Polish petroleum company PKN Orlen as Official Co-Title Sponsor in a deal that will also see Robert Kubica return to the team as a reserve driver
Danforth promoted to president of CAA Sports
US-based sports industry veteran Paul Danforth has been named president of CAA Sports, the sport division of entertainment and sports agency Creative Artists Agency (CAA)