Formula 1
Red Bull announces ‘strengthened’ deal with Honda, tie-up with car auction house Bingo
Red Bull has announced a new agreement with Honda that will see the Japanese automobile manufacturer continue to supply its Formula 1 teams with power units and receive more prominent branding on their…
Bitdefender cybersecurity brand joins Scuderia Ferrari portfolio
Scuderia Ferrari has signed a multi-year sponsorship agreement with cybersecurity and digital data protection brand Bitdefender.
The company was founded in Romania in 2001 and is also based in the US
Mercedes eyes F1’s new era with Petronas extension from 2026
Malaysian oil and gas company Petronas has signed a multi-year extension to its title and technical sponsorship deal with Formula 1 motor-racing team Mercedes
E& reinforces rebrand with Abu Dhabi GP sponsorship
E&, the Emirati-based telecoms services provider formerly known as Etisalat, has agreed a multi-year deal to become a founding partner of Formula 1’s Abu Dhabi Grand Prix.
Mercedes adds Fastly to F1 team partner roster
US cloud computing services provider Fastly has signed up as a global sponsor of Formula 1 motor-racing team Mercedes-AMG Petronas
Alpine F1 team extends Yahoo sponsorship deal
The Alpine Formula 1 team has extended its sponsorship agreement with web services provider Yahoo
F1’s growth in US worth extra 50 per cent in team sponsorship, says McLaren boss Brown
Formula One’s success in growing audiences in the US and engaging younger fans through its esports initiatives has enabled the McLaren team to increase its sponsorship “rate card” by 25-50 per cent, accor…
HSBC China agrees ambassador deal with F1 driver Zhou Guanyu
The China division of banking group HSBC has agreed a brand ambassador deal with Chinese Formula 1 driver Zhou Guanyu
AximTrade joins Alfa Romeo F1 portfolio
Singapore-based forex and CFD trading services provider AximTrade has signed as a sponsor of the Alfa Romeo F1 Team
Haas F1 rejects Uralkali demand for return of €12m title payment
Haas Formula 1 has told former title sponsor Uralkali that it will not refund the €12m ($13m) paid by the Russian fertiliser company before Haas terminated the contract in response to Russia’s invasion of …
Alfa Romeo continues cryptocurrency drive with Vauld sponsorship
The Alfa Romeo Formula 1 team has signed up cryptocurrency lending platform Vauld as a sponsor
Formula 1 signs Lenovo sponsorship as brand’s motorsport presence grows
Formula 1 has signed up technology company Lenovo to its portfolio of central sponsors.
The multi-year deal makes Lenovo an Official Partner of Formula 1 ahead of its 2022 season
Haas F1 ends deal with title sponsor Uralkali
Formula 1 team Haas has terminated its title sponsorship deal with Russian potash fertiliser producer and exporter Uralkali amid the ongoing conflict in Ukraine
IWC Schaffhausen extends with Mercedes-AMG Petronas F1 team
Swiss watch brand IWC Schaffhausen has expanded its sponsorship of the Mercedes-AMG Petronas F1 team in a multi-year extension
McLaren terminates Bitci deal after less than a year
Formula 1 motor racing team McLaren has terminated its commercial agreement with Turkish cryptocurrency exchange Bitci.
McLaren initially partnered with Bitci
BWT revives F1 team title status with Alpine
Austrian water treatment supplier BWT has signed a long-term title sponsorship with the Alpine F1 Team, effective immediately
Red Bull Racing signs $500m title sponsorship deal with Oracle
Formula 1’s Red Bull Racing has signed a title sponsorship agreement with technology company Oracle.
Hilton extends McLaren Racing sponsorship
Hotel group Hilton has signed a multi-year extension to its long-standing sponsorship of the McLaren Racing Formula 1 team, an association which has been in place since 2005