Formula 1

Red Bull Racing is targeting $30m in licensing revenue after deciding to split its apparel licensing category into five separate tiers once its current deal with Puma expires. 

The US-based Haas Formula 1 team's title sponsorship deal with money transfer platform MoneyGram is the fourth biggest title deal in the sport. Matthew Williams talks to Moneygram's chief marketing officer Greg Hall to understand the rationale behind the deal.

Formula 1 is lining up a new airline sponsor after renewal discussions with Dubai-based carrier Emirates broke down over the asking price, SportBusiness can exclusively reveal

Red Bull has announced a new agreement with Honda that will see the Japanese automobile manufacturer continue to supply its Formula 1 teams with power units and receive more prominent branding on their…

Scuderia Ferrari has signed a multi-year sponsorship agreement with cybersecurity and digital data protection brand Bitdefender. The company was founded in Romania in 2001 and is also based in the US

Malaysian oil and gas company Petronas has signed a multi-year extension to its title and technical sponsorship deal with Formula 1 motor-racing team Mercedes

E&, the Emirati-based telecoms services provider formerly known as Etisalat, has agreed a multi-year deal to become a founding partner of Formula 1’s Abu Dhabi Grand Prix.

US cloud computing services provider Fastly has signed up as a global sponsor of Formula 1 motor-racing team Mercedes-AMG Petronas

The Alpine Formula 1 team has extended its sponsorship agreement with web services provider Yahoo

Formula One’s success in growing audiences in the US and engaging younger fans through its esports initiatives has enabled the McLaren team to increase its sponsorship “rate card” by 25-50 per cent, accor…

The China division of banking group HSBC has agreed a brand ambassador deal with Chinese Formula 1 driver Zhou Guanyu

Singapore-based forex and CFD trading services provider AximTrade has signed as a sponsor of the Alfa Romeo F1 Team

Haas Formula 1 has told former title sponsor Uralkali that it will not refund the €12m ($13m) paid by the Russian fertiliser company before Haas terminated the contract in response to Russia’s invasion of …

The Alfa Romeo Formula 1 team has signed up cryptocurrency lending platform Vauld as a sponsor

Formula 1 has signed up technology company Lenovo to its portfolio of central sponsors. The multi-year deal makes Lenovo an Official Partner of Formula 1 ahead of its 2022 season

Formula 1 team Haas has terminated its title sponsorship deal with Russian potash fertiliser producer and exporter Uralkali amid the ongoing conflict in Ukraine

Swiss watch brand IWC Schaffhausen has expanded its sponsorship of the Mercedes-AMG Petronas F1 team in a multi-year extension

Formula 1 motor racing team McLaren has terminated its commercial agreement with Turkish cryptocurrency exchange Bitci. McLaren initially partnered with Bitci