Fifa Women's World Cup

Football
Events

European football’s governing body Uefa has announced a new format for its senior women’s international competitions, with a new Nations League that will provide the qualifying teams for the women’s Euros…
Football
Sponsorship & Marketing

Payment services brand Visa made the biggest-ever sponsorship commitment in women’s football last month when it acquired the top women’s football package under Fifa’s revamped sponsorship structure. S
Football
Sponsorship & Marketing

Payment services brand Visa has become the first-ever ‘Fifa Women’s Football Partner’, a new designation, effective in 2023, created as part of the international federation’s newly-launched sponsorship structu…
Football
Sponsorship & Marketing

Fifa has announced it will create dedicated sponsorship programmes for its women’s competitions and esports events for the first time at the end of the 2019-22 commercial rights cycle.
Football

Ahead of the 2019 Fifa Women’s World Cup, adidas launched its new Sweden shirt with an initiative that saw back-of-shirt numbers replaced by images of female role models.
Women's Football

AB InBev subsidiary Ambev promoted its Guaraná Antarctica drink in Brazil via an April 2019 campaign leveraging its sponsorship of the Brazilian women’s football team.
Football

‘One Moment’, Visa’s UK-focused campaign around the 2019 Fifa Women’s World Cup, was built around market-relevant Team Visa player ambassador stories.
Women's Football

Budweiser supported the England Lionesses’ bid to win the 2019 Women’s World Cup with a rallying-cry campaign inspired by Queen Elizabeth I’s speech prior to the defeat of the Spanish Armada.
Football

Visa leveraged its sponsorship platform at the Women’s World Cup 2019 to support women’s football on the global stage and to tell a broader story that aligned with an audience beyond sport.
Football

Sponsors can use their investment in women's football to overturn the “vicious circle” that has been holding the game back, according to one of Visa’s most senior partnership executives. S
Football

The Football Association’s search for an exclusive Lead Partner has ended with the signing of British telco BT as the most-visible sponsor for all England national football teams.
Football

The Westfield shopping centre brand has renewed its major naming rights partnership with Australia's national women's teams
Football

A leading Nike executive has said 2019 – the year of the Women’s World Cup in France – will be a “tipping point” for women’s football. Speakin
Football

Sixty per cent of top-flight women’s football clubs have front-of-shirt sponsors that are different to the men’s equivalent, according to new research from the Deloitte Sports Business Group.
Football

The US Women's National Team (USWNT) recently filed suit against the US Soccer Federation for alleged gender discrimination
Football

Fifa Partner Wanda Group will focus its 2019 Women’s World Cup activation campaign on its domestic market, according to Hengming Yang, chief executive of Wanda Sports Group.
Football

Fifa’s chief commercial officer Philippe Le Floc’h has told SportBusiness Sponsorship he is open to change in the sponsorship structure of Fifa’s women’s football properties after 2022. Spea
Football

French telco Orange has signed a new partnership with this year’s Fifa Women’s World Cup in France.