EuroCup
Motorola looks to reclaim market share with Euroleague Basketball deal
Motorola’s sponsorship agreement with Euroleague Basketball is designed to support the brand’s attempts to re-establish itself across Europe.
BKT adds EuroCup title rights to EuroLeague deal to reach rural markets
Tyre manufacturer BKT was able to acquire the title rights to the EuroCup, Europe’s second-tier basketball competition, as part of its recent extension as a Premium Partner of the top-tier EuroLeague tournament.
Ardu Prime signs on as new sponsor for EuroLeague, EuroCup
Euroleague Basketball has agreed a new sponsorship deal with Greek trading and investment services provider Ardu Prime
Euroleague Basketball suspends VTB sponsorship, removes Russian teams
Euroleague Basketball has frozen its marketing partnership with Russian state-owned banking group VTB, along with suspending the participation of Russian teams in its competitions
Euroleague Basketball adds MaxBet to premium partner roster
Euroleague Basketball has agreed a deal to add Central and Eastern European gaming operator MaxBet to its portfolio of premium partners
BKT adds Euroleague Basketball to growing sponsorship portfolio
Indian specialist tyre brand BKT has become the latest Premium Partner of Euroleague Basketball, gaining rights to EuroLeague and EuroCup competitions and adding to its portfolio of team sport sponsorships
Frutti Extra to sponsor Euroleague competitions in Germany
The Euroleague Basketball governing body has signed a Germany-focused sponsorship deal with the Frutti Extra drinks brand
Euroleague Basketball adds DenizBank as latest Turkish sponsor
Turkish financial services company DenizBank has signed a global partnership agreement with the Euroleague Basketball governing body
Lenovo Turkey teams up with Euroleague Basketball
The Turkish division of Chinese IT and technology company Lenovo has agreed a deal to sponsor the Euroleague and EuroCup club basketball competitions for the 2019-20 season
Online betting brand Winline to sponsor Euroleague Basketball in Russia
Russian online gaming company Winline has signed as the Official Betting Partner of Euroleague Basketball in Russia until 2022
Euroleague teams up with insurance partner
Insurance provider Axa Spain has become a sponsor of the Euroleague and EuroCup basketball tournaments
Euroleague Basketball adds Rioja as sponsor
Euroleague Basketball has entered into a partnership with the Spanish wine region of Rioja.
As part of the agreement, Rioja will serve as a main sponsor of the EuroLeague and EuroCup competitions
Lottery.com fills EuroLeague Premium Partner berth
US-based mobile lottery service Lottery.com will pay between €2.25m ($2.6m) and €2.5m