Euro 2024

German beer company Bitburger has signed as an ‘Official National Partner’ of Euro 2024 – making the Bitburg-based brand the exclusive beer in all stadiums at the tournament. T

Uefa has opened the bidding process for commercial partners in at least four more categories for Euro 2024, as it looks to complete its sponsorship portfolio for the tournament in Germany

Mineral water brand Acqua Lete has renewed its ‘Premium Partner’ agreement with the Italian Football Federation (FIGC), adding to a spate of new deals for the cycle from 2023 to 2026.

Uefa has signed up Ergo as the latest national partner of Euro 2024 in a deal that makes the Germany-based insurance company a presenting partner of the competition’s volunteer programme.

Deutsche Telekom has extended its sponsorship of the German Football Federation (DFB) until 2024, allowing it to leverage the IP rights with existing media rights deals for major international tournament…

French sporting goods retailer Intersport has extended its sponsorship and merchandising distribution agreement with the French Football Federation until 2024

German insurance group Ergo has extended and upgraded its sponsorship of the German Football Association (DFB) under a new five-year deal, starting in January next year

European football’s governing body Uefa has invited interested parties to bid for its national team and “Euro only” sponsorship packages across eight categories spanning the 2022 to 2028 cycle. U