English Premier League

Football
Sponsorship & Marketing

English Premier League football club Southampton has agreed a three-year extension to its deal with main sponsor, Bitcoin-focused gaming company Coingaming Group
Football
Sponsorship & Marketing

English Premier League club West Ham United has signed up payments platform Trustly to its sponsorship portfolio. The multi-year deal sees Trustly named the club’s 'Official Open Banking Partner'.
Football
Sponsorship & Marketing

Technology-based wellness brand Therabody has become the ‘Official Tech Wellness and Recovery Partner’ of Premier League club Arsenal.
Football
Sponsorship & Marketing

Sustainable energy solutions brand VivoPower International has become the ‘Official Battery Technology Partner’ of Premier League club Tottenham Hotspur until the end of the 2021-22 season.
Football
Industry Moves

English Premier League club Tottenham Hotspur has turned to Todd Kline, the former chief commercial officer of the Miami Dolphins, to heat up its search for a stadium naming rights sponsor.
Football
Sponsorship & Marketing

Premier League club Manchester City has begun to install a new ‘Supersized LED’ two-tier digital display system around the perimeter of the Etihad Stadium pitch.
Football
Sponsorship & Marketing

Healthcare brand Ineos Hygienics has become the ‘Official Hygiene Supplier’ to Premier League club Tottenham Hotspur and the Tottenham Hotspur Stadium.
Football
Sponsorship & Marketing

Toy brand Hasbro has launched a short-term content deal with Premier League football clubs Arsenal and Chelsea to promote a new model of its Nerf toy series called the Nerf Ultra One Blaster
Football
Sponsorship & Marketing

Premium coffee company Melitta Group has extended its global sponsorship of English Premier League club Manchester United from the 2020-21 season onwards
Football
Sponsorship & Marketing

English Premier League club Tottenham Hotspur has signed up performance technology brand Hyperice as the club’s ‘Official Recovery Technology Supplier’ for both the men’s and women’s teams. The d
Football
Sponsorship & Marketing

Newly-rebranded Australian trading platform Axi has signed as the 'Official Online Trading Partner' of Premier League club Manchester City in a multi-year global sponsorship
Football
Sponsorship & Marketing

Premier League football club Everton has become the latest sports property to link up with betting operator Parimatch
Football
Sponsorship & Marketing

English Premier League club Manchester City has struck a multi-year regional sponsorship with Turkish hair transplant sector brand HWT Clinic
Football
Sponsorship & Marketing

English Premier League club Newcastle United has signed a new shirt sleeve sponsorship with global investment house ICM.com in a two-season deal, from 2020-21 to 2021-22
Football
Sponsorship & Marketing

English Premier League club Aston Villa has signed Asian betting operator LT as the club’s new shirt sleeve sponsor.
Football
Sponsorship & Marketing

Global investment platform eToro has launched 12 new sponsorships across the UK and Germany, as the brand expands its investment in football clubs across Europe
Football
Sponsorship & Marketing

The Covid-19 pandemic has strengthened partnerships and accelerated digital innovation in sports sponsorships involving Asian or Asia-facing brands, according to sponsorship experts at this week’s All T…
Football
Sponsorship & Marketing

Cyprus-based betting company Parimatch has signed as Premier League club Leicester City’s as it new ‘Official First Team Training Wear Partner’ ahead of the 2020-21 season. P